When it comes to starting your own fashion business, it is fair to say that most of the focus with your line, your collection, or your shop will be centered around the actual product. Wouldn’t you agree? You want to get the collection of clothes just right, the design and vision need to be portrayed and you want to ensure that either your online shop or retail store is a masterpiece. However, you do also need to ensure that your fashion brand is on point throughout the rest of your business elements. After all, the actual fashion side of thing only makes up a portion of what you do as a business owner. I wanted to share with you some of the other ways you can ensure that your brand is on point.
Your social media presence
How you portray yourself online speaks highly of the brand and business you are trying to create, so when posting online through social media channels make sure you keep the vision of your brand alive. Use relevant photographs of the collection in posts, have your brand and logo as your avatar, and always think about the words you are using and how you are advertising your business. It is fine to put in a little personality on social media, especially with things like Instagram Stories, in fact this can add to your branding.
Your online brand
It isn’t just about social media though when it comes to your actual business, so much is done online these days that you also need to make sure that your website fits the bill as well. Ensuring that your logo and business branding is on the website, and that the actual site is easy to use and is viable. You may need to spend some time focusing on keywords in the copy and enlisting the help of SEO experts to ensure that your website is visible on search engine results.
The packaging and distribution side of things
Sometimes it is about the whole experience with the customer. From the browsing and choosing of the product to actually receiving it. This is when your packaging needs to be part of your branding and overall presentation. You may want to consider custom labels that include your logo and branding, as well as considering how you package up the parcel. For example using boxes or tissue paper to add a luxe feel and to make a customer feel special.
How you present yourself and anyone else working for you
Finally, you also need to think about how you present yourself when in your working environment as well as anybody you have working for you. You are the face of your company and your brand, so wearing the clothes you supply, if possible, or certainly presenting yourself well can help give the right impression. This is especially important at things like network events or if you do have a retail store.
I hope that these tips help you keep your fashion brand on point.
