The Glam Observer Report 2022

Fashion is a dynamic industry. Although it takes its time with the collections presented 6 months before they are produced and become available, a lot can happen and change in just a few days. And a lot happened this year.

This industry, however, is not only about fashion itself; it reflects what happens in the world. Economic and geopolitical situations impact the fashion industry just like any other sector. As the pandemic hit the industry throughout 2020 and 2021, 2022 has started with a new worldwide challenge: the Ukrainian war. The industry was not left outside and the war between Ukraine and Russia hit the industry just in the middle of Fashion Week in February. Condè Nast suspended Vogue Russia, brands closed their stores, others their offices, and some even suspended their businesses.

Looking at the fashion industry itself, 2022 was characterized by many new directions at brands as well as unexpected goodbyes and shakes. Many collaborations between different brands happened, and companies have continued to work towards sustainability efforts. The rise of new technologies and the metaverse have pushed brands to ideate new initiatives and explore new frontiers in the digital world. For the first time, a beauty company acquired a luxury brand with the acquisition of the year between Estee Lauder and Tom Ford. And a historic fashion house such as Balenciaga has been on the forefront and on the buzz for both very positive and very negative choices.

The Glam Observer Report 2022

We have a lot to talk about so I am excited to present to you the inaugural Glam Observer Report 2022. Our goal with this report is to provide you with a resource that can help you remember and understand the moments that have shaped the fashion industry in 2022.

This report covers the most impactful changes that have made the fashion industry this year: from acquisitions and launches, to the sustainable efforts, to who’s in & out at fashion brands, and the most remarkable fashion initiatives.

We also feature the top fashion products, brands and moments of the year.

Results were decided by a team of experts of the Glam Observer team, as well as the opinions of our audience of more than 100,000 fashion enthusiasts that we reach weekly via Instagram, the website, and our emails.

We collected data, and reflected back at what happened this year to put out there the most comprehensive information about the industry.

The report also reveals our first list of The Observers: fashion professionals from around the world who are shaping and leading the fashion industry behind the scenes.

Enjoy!

Giada Graziano

Glam Observer Founder & CEO