Some weeks ago we published a post with some essential fashion books, but they were more focused on the life of the designers and the creative side of fashion, but today I’m going to share with you the full list of books you need if you want to work in fashion and luxury that will teach you more about the business side of fashion.
These are NOT the usual books you may know because these are books they recommended me during my Master in Luxury and Fashion Management, so books focused on fashion marketing, brand management, fashion and luxury business. So this bibliography is a huge resource! I had to pay so much for my fashion master and you know how expensive are fashion schools and courses, but you can get all these tips for less than a coffee a day because you’re part of this amazing community 🙂
If you want to become a fashion expert and not in terms of style or design but a fashion business person both if you want to build your brand or become a successful manager of a fashion company, these are the 15 books you need to read.
Let’s start
- The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
- Meta-luxury: Brands and the Culture of Excellence
- Deluxe: How Luxury Lost Its Luster
- LUXURY HACKERS
- On Craftsmanship: Towards a New Bauhaus
- Luxury Brand Management: A World of Privilege
- Managing fashion and luxury companies
- The Brand Gap: How To Bridge The Distance Between Business Strategy And Design
- Managing Brand Equity: Capitalizing on the Value of a Brand Name
- Luxury Retail Management: How the World’s Top Brands Provide Quality Product and Service Support
- Luxury Talent Management: Leading and Managing a Luxury Brand
- Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
- Design Thinking: Integrating Innovation, Customer Experience, and Brand Value
- Luxury Online: Styles, Systems, Strategies
- Marketing Management, Global Edition
- The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
