The fantastic Rosie Davies joined me for a new episode of The Glam Observer Podcast to have a lovely conversation about Fashion PR. Rosie founded her two Fashion PR businesses LFA and PR Dispatch, with no PR experience but just an internship and some freelance jobs at her back.
Her story will inspire you, she is a truly hard worker.
Elle UK is describing her as one of “23 Entrepreneurs Under 30 Bossing Life”
We talk about
-What you need to pursue a career in Fashion PR
– The difference between working in PR in-house and at a PR agency
– how she started her businesses and found the first clients
-freelancing and doing small jobs during the first years of the business
-how she has grown her PR companies up to a team of 6 people
Subscribe on iTunes  and leave us a review if you like the episode 🙂
What she studied and her first jobs
Rosie studied Fashion & Textiles and her first job ever she was a dog walker, then McDonald’s for three years. In terms of industry jobs she started as a freelancer so she never worked for a fashion company with a paid job, she just did an internship. She has never worked in PR before starting her own PR agency. She started LFA in 2012 after realising that PR was totally unattainable for small brands with limited budget. She cut all of the costs from traditional PR to offer affordable, honest services that produced results. With her agency she’s specialized on the shopping pages of magazines and working with influencers.
About how she found her first clients as Fashion PR freelancer
After an internship of two weeks, she asked to stay longer and intern one day a week, so they were her first client. Her first client started to recommend her to other people, so she had other few clients and people started saying she was very good and affordable, so Rosie created a website and used SEO and when people were googling freelance fashion pr or freelance fashion marketing she came up first, and she gets lots of requests. She got 10-15 clients each month and this when she thought about turning it into an agency.
About working while starting her Fashion PR business
For two years she was doing small jobs while starting her fashion pr business, she did everything: freelance graphic design, cleaned houses, worked in a pub, she was a nanny… She did whatever she could to pay her rent.
The secret of a good PR strategy
PR takes time. The secret for brands to get their products published on the magazines or website is great imagery. A good product and great imagery. This is more than any words you can write about a brand.
You don’t need to invite editors for coffee, tea, or dinners, you just need a great product or brand
About starting a career in Fashion PR
You need to be proactive, reactive and very organized.  To do PR you need a brain that can remember a lot of things and a creative eye. PR experience is the best thing you can do if you want to work in Fashion PR, there is nothing you’d learn on a PR course that you cannot learn in real life. If you want to do a course the best advice is doing something like marketing not PR
About Working in Fashion PR in-house or working in PR at an agency
Doing PR in-house means you work for the brand and you contact the press directly, doing PR for an agency you have clients that pay every single month and you contact press on their behalf. The press are happy with either. I encourage brands to try themselves before staring with an agency.
I hope you enjoyed this episode of The Glam Observer Podcast, if so please rate it on Itunes and subscribe for more great episodes with Fashion Professionals. We are also on SoundCloud
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Interesting review and very useful