When you run a small business, you become used to dealing with all sorts of acronyms for techniques that claim to be able to help your business perform to its utmost ability. From SEO (short for search engine optimisation) to PPC (short for pay per click marketing), and USP (an abbreviation for unique selling point)… there’s no shortage of techniques for you to try out. Now all of these business strategies are important in their own right and can have a profound effect on your company’s success. However, when it comes to making sales and increasing profits (which, at the end of the day, is your end aim) you really should be focusing in one area, and this area has an acronym of its own: CRO. CRO stands for conversion rate optimisation. Read on for everything that you need to know about it and how to make it work for your business, whether you’re in the first stages of a startup or have been operating for a longer period of time.
What Is CRO?
So, as we’ve just mentioned CRO stands for “conversion rate optimisation”. This is essentially the process of maximising the percentage of visitors to your website who complete the desired goal of making a purchase.
Outsourcing CRO
Now, chances are that you have enough on your plate without having to then study CRO and implement it into your business plan yourself. This is where outsourcing comes into play. When you outsource your CRO to a specialist conversion agency, you begin to collaborate with professionals who have spent years studying conversion, how it works, what influences it, and how to optimise your site to secure as many sales as possible. These individuals will work alongside you, learning your overall business objectives and priorities. This allows them to tailor their service to gain the results that you want. What’s more? You gain access to specialist programmes that provide you with extensive improvements in your key website metrics and help you to gather unrivalled insight into your customers and their consumer behaviour. This means that you can measure the results and know that you’re getting your money’s worth from your outsourcing.
Areas to Focus On
As you will probably find out from your CRO agency, there are distinct areas that influence conversion, and you should focus your energy on them. Three of these areas are user experience, psychology and persuasive copywriting. User experience ensures that your customers can find what they want easily. Psychology and persuasive copywriting secure the deal, encouraging your customer to desire the product enough that they’ll part with their cash in exchange for it. Focusing on these areas will help you to bag the sale and rake in the profits that come hand in hand with it!
As you can see, CRO is an extremely important, yet frequently overlooked part of operating a small business. Operating online simply makes it easier to monitor and understand! So, engage with a reliable agency today to maximise your conversion rates as soon as possible.
