English Version
The most important fashion event of the year is coming, on September 9th Fashion Month starts from New York ( wooohoo!) .
Are you curious to know How designers prepare everything for a fashion show ?
Lubov Azria the Chief Creative Officer of BCBGMAXAZRIA Group reveals behind-the-scene preparations for the fashion show.
1.Casting Models
“Casting the show is an integral part of bringing the collection to life, so much more than a pretty face. I think of it as casting actors with the right look and personality to bring the narrative of the season to life. Each season I see up to 300 models and cast about 20 for the show.” – Lubov Azria, Chief Creative Officer of BCBGMAXAZRIA Group
2. Hair and Makeup Look
“Hair and makeup require much more than meets the eye. The BCBG girls have an effortless beauty, but contrary to popular belief, landing on the perfect hair and makeup look takes years of preparation and a fail test. In layman’s terms, it takes a lot of effort to look effortless.” – Lubov Azria, Chief Creative Officer of BCBGMAXAZRIA Group
3. Last Minute refinements
“The show does not start until the first model hits the runway. Every minute up to that moment, the collection is still being perfected, fixed and fitted. Pieces get tailored on and hand carried to the tents right up until the very last second.” – Lubov Azria, Chief Creative Officer of BCBGMAXAZRIA Group4. The shoes
“Backstage is always a Cinderella story and finding the right shoe for the right girl. No matter how intricate the garment or the styling, it always comes down to the shoes. Questions are: Do we have enough? Do they still fit? (yes a model’s foot size changes after a few grueling days of fashion week) and my personal favorite: Fashion week’s version of a touchdown: the shoe pass.” – Lubov Azria, Chief Creative Officer of BCBGMAXAZRIA Group
5.The CUE MUSIC
“Lights, camera, action, CUE MUSIC. The soundtrack to the show is the final piece of magic that brings the collection to life. I spend hours listening to music to find the perfect track. To this day, when I hear a song used for runway, I am instantly transported to the collection that walked.” – Lubov Azria, Chief Creative Officer of BCBGMAXAZRIA Group
Source WhoWhatWear
