If you’ve been a reader or listener of The Glam Observer Podcast or a student of my course break into the fashion industry, you already know that my #1 tip for you to get a job in fashion is thinking out of the box. Going beyond the standard application is essential to get noticed in a competitive industry such as fashion. Especially when you are looking for your first job and you have no experience to leverage.
Over the past years, I’ve shared different strategies to get noticed by fashion companies, like for example cold emailing direct recruiters but also using new tools such as video cover letters.
I’ve also talked a lot about the importance of your social media presence and leveraging Instagram and LinkedIn to get the attention of fashion professionals.
But let’s not forget the latest popular social media platform TikTok. If you have only used the social media channel to entertain yourself, now it’s time to consider using it for your career by creating your first TikTok Resume.
Yes, you read it correctly.
The social media platform last summer launched a one-month pilot program to connect users and companies.
“Interested candidates are encouraged to creatively and authentically showcase their skillsets and experiences, and use #TikTokResumes in their caption when publishing their video resume to TikTok.” the social media company said.
Even though that was just a pilot program of the social platform, this is not a reason to not create your TikTok Resume today!
In fact, regardless of the TikTok pilot program, you can and should already take advantage of your TikTok resume right away.
Why should you create a TikTok Resume if you want to work in fashion?
Posting your TikTok resume on your profile has 3 advantages:
1.Recruiters actively use social media to search for candidates, so by using the right hashtag (#tiktokresume, the hashtag of the brand (for example #dior #gucci) you could be discovered by your favorite brands
2. TikToks go viral whether you have 1 follower or 1million so your TikTok resume could reach thousands of people and you can get discovered by many brands
3. You can send your TikTok resume in addition to your normal resume when you do a regular online application. You can add it as a link to the emails you send, or in your CV. Companies will be really impressed by this initiative
How to create a TikTok Resume to land your job in fashion?
- Make sure that your profile is public so people can watch your videos
- Start by saying your name and what you studied. You can even begin with more direct sentences such as “These are the reasons why you should hire me!”
- Tell about your experience, skills, interests and anything that can be useful for the company to know! ”I’m driven, passionate, and my desire to learn and grow will make me the best candidate!”
- Tell them why you are a good hire
- If you want you can even go more specific by adding your career goal and addressing it to a specific company that you can tag @ on the social platform
So yes, just like I recommend having multiple versions of your PDF CV, you could end up having multiple videos, TikTok resumes one for each company!
- End your TikTok video with a call to action such as I’d love to have a chat to talk about a potential job opportunity.
- Add your email address on the final video so they can contact you.
As you probably know I’m not looking for a job, because I’m a career coach and my job is to help you find the job of your dreams 😀 but to help you and give you a better idea I’ve created a version of my TikTok resume click here to watch so you can take inspiration from it and use it to build yours!
Remember to be creative, be unique and build a TikTok resume that represents you.
Want more tips to land your dream job in fashion? Register for my free masterclass here
