With the world of online business now firmly being shifted into 2nd gear, many professionals looking to start a business will be wondering how? How do the big brands do it? How can you also gain a footing on the ladder of success? Since the world is also connected and everybody can talk to anyone from anywhere, companies have to keep their customers hooked. This may not mean that every so often products will specifically cater to a small group of loyal supports, but it does mean you have to cultivate a community vibe for your business. A culture and a business that upholds the ‘in it together’ foundation will give consumers a place to hang out, swap ideas and suggestions, as well as form a human chain around your business uplifting you when you need them most. But just how should you go about it?
Meets up and conferences
Conferences are something to aim for as all the largest brands in the world of all different types of industries have them. But to begin with, you should be looking to set up meetups with your loyal customers. This could be something as small as hiring out a dining hall, at the back of a promotion shop, in the park or even at your home. Small businesses live and die on the prospects of a small group that have found something unique and special in your business. Of course, this means you will have to network and consciously make an effort to track comments on your website or social media, look up the names of customers who frequently buy, and have signed up to your email newsletters.
Get them to bookmark you
The website: this is where everyone from recurring and new consumers will come into contact with your business. Focus on making it an entirely unique experience and not just a generic theme or layout. It’s a toss-up for many young entrepreneurs whether they should go with a website base that is provided for them such as WordPress or Wix, but the other option is to contact a web development agency. From the ground up, your brand truly becomes unique, with distinctive features built into the website concurring with your theme, culture, brand, products, graphic design and color schemes. You’ll also get direct back-end development, so your website is able to function on multiple browsers.
Blogging like a diary
It’s important to be noticed which is why learning the basics and even the advanced mechanics of SEO is a must. However, interlocked with that outlook, writing your blog as if it were a diary can really connect with your customers. You’re showing a human side to your business and giving it a voice or reason. Blogging about ongoing updates, long hours of researching, developing new ideas based on customer feedback are all areas customers nowadays want to see a business talking about. Don’t let go of company secrets which goes without saying, but let the customers know you do notice what they say and how they feel about products and services your offer.
Creating a community for one and all to become a part of, shows you’re inclusive. Allowing consumers to read about your business and how it’s going from behind the curtain, gives them the feeling of being part of your journey. Develop a website that is totally unique from the outset that way you won’t have similar tools and features to your competitors. And don’t be afraid to put a face to the business by meeting your loyal fans in person.
