Fashion Week is the most glamorous fashion event of the year. Runways , events, party with celebrities, photographers and street style!
Who has not dreamed at least once to sit in the front row ?
Get access to the fashion shows is not easy because you need invitation, except for a few cases( this year Givenchy was giving away 800 tickets for his show in New York <3 )
How to get invites to a Fashion show during fashion week?
1.Download the schedules of the shows :
The first thing to do is go on the official websites of every Fashion Week and download the schedule of fashion shows :
New York Fashion Week  September 10-17
London Fashion Week  September 18-22
Milan Fashion Week September 23-28
Paris Fashion Week September 29- October 7
2.Contact the Press Offices
After downloading the schedule, make a selection of the shows that interest you and start to search their press contact. PRs are those that deal with invitations to fashion shows, so if you want to get an invitation, you have to contact them.
How and where to find the press contacts of a brand?
- On the official website of the brand you will find a section like Press Office or Contacts, navigate between these sections and  find the email contacts.
- Search directly on Google “Brand name + press contact”, for example if you want to take part of Gucci fashion show search “Gucci + press contact”, many rely on PR agencies that’s why you don’t find press contacts on their site, in this way you will reach the information you need.
- Use LinkedIn and search for PR. For example, digit Trussardi PR , find the person and add him to your connections, so you can contact hime directly and request an accreditation for the show. You could establish a relationship and stay in touch for future events.
3.Introduce yourself
Like any relationship to be established, it is important to introduce yourself politely, letting them know who you are and giving some information about your blog (topics, statistics) and adding the links to your social networks . After a short presentation, explain why you are reaching them and describe briefly how you intend to deal with the fashion shows, for example explain that the show will be documented on the blog with articles, photos and videos and that will be shared among all social channels. You can also send links of your previous experience with the fashion week.
4. Don’t give up ( Go Girl 🙂 )
Even if you do not get an invitation, do not be discouraged, the press offices may send invitations to the last of the list at the last minutes, if someone withdraws or will not attend. Or, the day of the show,  ask people at the entrance if you can get into the standing room. 🙂
If you can’t get the access remember that you can always take photos and  post about street style, which is certainly interesting as much as the fashion shows 😉
5.Post your coverage immediately
Post Your post about fashion week during fashion week 😀 it would be better to post the next day on the blog and share on social real-time. People are interested in the subject when it is still in progress, posting 1 week after will not have the same effect.
Start now and get your invitation to Fashion Week 🙂
Do you know any other way to get an invitation to the fashion week? Leave a comment below
