Glam Observer: The Fashion Career Academy focused on getting you hired.<\/h1>\n\n\n\n
Hi! My name is Giada Graziano and I am the founder, CEO and head of fashion education at Glam Observer. So nice to see you there!<\/p>\n\n\n\n
Glam Observer is the leading fashion career academy for people who want to get hired in the fashion industry, even without prior experience or a fashion background.<\/strong><\/p>\n\n\n\n
Why Glam Observer exists<\/strong><\/h2>\n\n\n\n
I didn\u2019t come from a fashion family.<\/p>\n\n\n\n
I didn\u2019t study fashion at university.<\/p>\n\n\n\n
I didn\u2019t have industry connections.<\/p>\n\n\n\n
Yet I built a career inside luxury fashion, working with global brands and international teams \u2014 not because I \u201cgot lucky,\u201d but because I learned\u00a0how fashion companies actually hire<\/strong>.<\/p>\n\n\n\n
I worked in the fashion industry at Alexander McQueen, Yoox-Net-A-Porter and Kering before becoming a fashion educator. The way I broke into fashion wasn’t a typical one.The unconventional strategy that originally guided my entry into the fashion industry has evolved into a proven framework. Thousands of fashion enthusiasts have successfully embraced this method, securing positions at esteemed institutions like Vogue and LVMH<\/strong>, showcasing its effectiveness and reliability. <\/p>\n\n\n\n
Glam Observer was created to close the gap between fashion theory and what you actually need to get hired. <\/strong><\/p>\n\n\n\n
Since 2014, when Glam Observer was founded, I’ve mentored over 3,000 fashion enthusiasts from all over the world helping them land a job in fashion.<\/p>\n\n\n\n
Giada Graziano Forbes Under 30 – Education Category for Glam Observer<\/h2>\n\n\n\n
Being recognized as a fashion career expert and educator, Forbes honored me in 2020 by including me in their prestigious under 30 list.<\/p>\n\n\n\n
What makes Glam Observer different<\/strong><\/h2>\n\n\n\n
Glam Observer is a\u00a0career-focused fashion academy<\/strong>\u00a0built around one goal:<\/p>\n\n\n\n
Help you become hireable in fashion, even if you\u2019re starting from zero.<\/strong><\/p>\n\n\n\n
Everything we teach is based on:<\/p>\n\n\n\n
\n
How to build experience\u00a0before<\/em>\u00a0you get the job<\/li>\n\n\n\n
Real hiring patterns inside fashion companies<\/li>\n\n\n\n
How recruiters evaluate CVs, portfolios, and profiles<\/li>\n\n\n\n
What makes candidates stand out in a competitive, AI-driven job market<\/li>\n\n\n\n
In 2018, I established the Glam Observer Fashion Academy, offering a range of fashion courses designed to equip you with the skills needed to navigate the complex world of fashion successfully.<\/li>\n<\/ul>\n\n\n\n
What Glam Observer is known for<\/strong><\/h2>\n\n\n\n
Glam Observer is known for helping aspiring fashion professionals:<\/p>\n\n\n\n
\n
Break into fashion without experience, connections, or a fashion degree<\/li>\n\n\n\n
Understand how fashion companies actually hire<\/li>\n\n\n\n
Build portfolio-ready projects before getting a job<\/li>\n\n\n\n
Position their skills in a way fashion recruiters recognize<\/li>\n<\/ul>\n<\/div>\n\n\n\n
\n<\/figure>\n<\/div>\n<\/div>\n\n\n\n
Our impact so far<\/strong><\/h2>\n\n\n\n
The Glam Observer Career Framework has been used by\u00a04,000+ students worldwide<\/strong>, many of whom have gone on to work in fashion brands, media companies, and agencies across Europe, the US, and beyond.<\/p>\n\n\n\n
How I started Glam Observer and Why<\/h2>\n\n\n\n
As I approached the completion of my Management Engineering degree at a regular, less renowned university in South Italy (my hometown), I began contemplating my career path more seriously. It became evident that my passion lay in the world of fashion, and I couldn’t envision myself anywhere else. <\/p>\n\n\n\n
I had zero experience in fashion, zero connections, I was not living in a fashion capital (my hometown is a small city in South Italy where fashion doesn’t exist)and as you can probably tell, my bachelor’s degree was utterly unrelated to fashion. I felt a complete outsider. <\/p>\n\n\n\n
While researching how to break into the fashion industry online, I encountered a lack of information. So I didn\u2019t have a precise idea about which roles could have been made for me or how I could enter this industry coming from a totally different background. I only knew I didn\u2019t want to become a designer, nor a stylist\u2026 I wanted to work in the management side of the industry. Hence the initial idea of Glam Observer.<\/p>\n\n\n\n
Following graduation, I made the pivotal decision to relocate to Milan to pursue my passion for fashion. Though leaving my family and friends wasn’t easy, I recognized that great achievements rarely come without challenges. Stepping out of my comfort zone was necessary for personal growth and the pursuit of my goals. <\/p>\n\n\n\n
I opted to pursue a master’s in luxury and fashion management. <\/p>\n\n\n\n
Even before completing the program, I secured an internship in the e-commerce department at Alexander McQueen, marking my entry into the fashion world. <\/p>\n\n\n\n
Simultaneously, I initiated Glam Observer as a side project, aiming to create a platform to assist fellow fashion enthusiasts in breaking into the industry. Drawing from my experiences, I understood the frustration and isolation that often accompany the journey in fashion, and I was determined to alleviate those challenges. Consequently, I started sharing career tips and insights as a fashion insider, providing assistance to many students and recent graduates. <\/p>\n\n\n\n
At a certain point, it became clear that mentoring and teaching about fashion was my true calling. Following work experiences at Alexander McQueen, Yoox-Net-A-Porter, and Kering, I made the bold decision to quit my job and dedicate myself full-time to Glam Observer.<\/p>\n\n\n\n
So I totally feel you. I know what it feels like to want to be part of the fashion industry and feel intimidated or even not qualified to be part of it. I grew up thinking that a fashion degree was essential to work in this industry, that fashion was only reserved for people who had connections. I was discouraged at the beginning but I didn’t give up. I reinvented my job application strategies to stand out and I made it. I landed my first fashion internship at Alexander McQueen in just one month.The unconventional strategy that originally guided my entry into the fashion industry has evolved into a proven framework. Thousands of fashion enthusiasts have successfully embraced this method, securing positions at esteemed institutions like Vogue and LVMH, showcasing its effectiveness and reliability. <\/p>\n\n\n\n
Today Glam Observer is the benchmark for anyone who wants to start a career in fashion and my job as a fashion educator is to help you land the job of your dreams. <\/p>\n\n\n
\u00a0<\/h5>\n
What they say:<\/h5>\n
\n
It\u2019s wonderful what you do! Well done, lady! Keep on!<\/p>\n<\/blockquote>\n
Laura Brown Instyle Magazine Editor-in-chief<\/p>","protected":false},"excerpt":{"rendered":"Glam Observer: The Fashion Career Academy focused on getting you hired. Hi! My name is Giada Graziano and…\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"csco_display_header_overlay":false,"csco_disable_site_padding":false,"csco_singular_sidebar":"disabled","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"class_list":["post-12224","page","type-page","status-publish","cs-entry","cs-video-wrap"],"yoast_head":"\n
About GLAM OBSERVER - GLAM OBSERVER<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/glamobserver.com\/it\/about\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About GLAM OBSERVER - GLAM OBSERVER\" \/>\n<meta property=\"og:description\" content=\"Glam Observer: The Fashion Career Academy focused on getting you hired. Hi! My name is Giada Graziano and…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/glamobserver.com\/it\/about\/\" \/>\n<meta property=\"og:site_name\" content=\"GLAM OBSERVER\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/glamobserver\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-14T06:51:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/glamobserver.com\/wp-content\/uploads\/2024\/03\/giada-graziano-glamobserver.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2316\" \/>\n\t<meta property=\"og:image:height\" content=\"3088\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@glamobserver\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/glamobserver.com\/it\/about\/\",\"url\":\"https:\/\/glamobserver.com\/it\/about\/\",\"name\":\"About GLAM OBSERVER - GLAM OBSERVER\",\"isPartOf\":{\"@id\":\"https:\/\/glamobserver.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/glamobserver.com\/it\/about\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/glamobserver.com\/it\/about\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/glamobserver.com\/wp-content\/uploads\/2024\/03\/giada-graziano-glamobserver-768x1024.jpg\",\"datePublished\":\"2017-04-26T12:28:10+00:00\",\"dateModified\":\"2026-01-14T06:51:24+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/glamobserver.com\/it\/about\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/glamobserver.com\/it\/about\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/glamobserver.com\/it\/about\/#primaryimage\",\"url\":\"https:\/\/glamobserver.com\/wp-content\/uploads\/2024\/03\/giada-graziano-glamobserver-768x1024.jpg\",\"contentUrl\":\"https:\/\/glamobserver.com\/wp-content\/uploads\/2024\/03\/giada-graziano-glamobserver-768x1024.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/glamobserver.com\/it\/about\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/glamobserver.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"About GLAM OBSERVER\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/glamobserver.com\/#website\",\"url\":\"https:\/\/glamobserver.com\/\",\"name\":\"GLAM OBSERVER\",\"description\":\"Fashion Career Academy\",\"publisher\":{\"@id\":\"https:\/\/glamobserver.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/glamobserver.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/glamobserver.com\/#organization\",\"name\":\"Glam Observer\",\"url\":\"https:\/\/glamobserver.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/glamobserver.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/glamobserver.com\/wp-content\/uploads\/2019\/01\/logoGOnew.jpg\",\"contentUrl\":\"https:\/\/glamobserver.com\/wp-content\/uploads\/2019\/01\/logoGOnew.jpg\",\"width\":600,\"height\":600,\"caption\":\"Glam Observer\"},\"image\":{\"@id\":\"https:\/\/glamobserver.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/glamobserver\/\",\"https:\/\/x.com\/glamobserver\",\"https:\/\/www.instagram.com\/glamobserver\/\",\"https:\/\/www.linkedin.com\/company\/glam-observer\/\",\"https:\/\/www.pinterest.it\/glamobserver\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"About GLAM OBSERVER - GLAM OBSERVER","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/glamobserver.com\/it\/about\/","og_locale":"it_IT","og_type":"article","og_title":"About GLAM OBSERVER - GLAM OBSERVER","og_description":"Glam Observer: The Fashion Career Academy focused on getting you hired. Hi! My name is Giada Graziano and…","og_url":"https:\/\/glamobserver.com\/it\/about\/","og_site_name":"GLAM OBSERVER","article_publisher":"https:\/\/www.facebook.com\/glamobserver\/","article_modified_time":"2026-01-14T06:51:24+00:00","og_image":[{"width":2316,"height":3088,"url":"https:\/\/glamobserver.com\/wp-content\/uploads\/2024\/03\/giada-graziano-glamobserver.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@glamobserver","twitter_misc":{"Tempo di lettura stimato":"4 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/glamobserver.com\/it\/about\/","url":"https:\/\/glamobserver.com\/it\/about\/","name":"About GLAM OBSERVER - GLAM OBSERVER","isPartOf":{"@id":"https:\/\/glamobserver.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/glamobserver.com\/it\/about\/#primaryimage"},"image":{"@id":"https:\/\/glamobserver.com\/it\/about\/#primaryimage"},"thumbnailUrl":"https:\/\/glamobserver.com\/wp-content\/uploads\/2024\/03\/giada-graziano-glamobserver-768x1024.jpg","datePublished":"2017-04-26T12:28:10+00:00","dateModified":"2026-01-14T06:51:24+00:00","breadcrumb":{"@id":"https:\/\/glamobserver.com\/it\/about\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/glamobserver.com\/it\/about\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/glamobserver.com\/it\/about\/#primaryimage","url":"https:\/\/glamobserver.com\/wp-content\/uploads\/2024\/03\/giada-graziano-glamobserver-768x1024.jpg","contentUrl":"https:\/\/glamobserver.com\/wp-content\/uploads\/2024\/03\/giada-graziano-glamobserver-768x1024.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/glamobserver.com\/it\/about\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/glamobserver.com\/"},{"@type":"ListItem","position":2,"name":"About GLAM OBSERVER"}]},{"@type":"WebSite","@id":"https:\/\/glamobserver.com\/#website","url":"https:\/\/glamobserver.com\/","name":"GLAM OBSERVER","description":"Fashion Career Academy","publisher":{"@id":"https:\/\/glamobserver.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/glamobserver.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/glamobserver.com\/#organization","name":"Glam Observer","url":"https:\/\/glamobserver.com\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/glamobserver.com\/#\/schema\/logo\/image\/","url":"https:\/\/glamobserver.com\/wp-content\/uploads\/2019\/01\/logoGOnew.jpg","contentUrl":"https:\/\/glamobserver.com\/wp-content\/uploads\/2019\/01\/logoGOnew.jpg","width":600,"height":600,"caption":"Glam Observer"},"image":{"@id":"https:\/\/glamobserver.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/glamobserver\/","https:\/\/x.com\/glamobserver","https:\/\/www.instagram.com\/glamobserver\/","https:\/\/www.linkedin.com\/company\/glam-observer\/","https:\/\/www.pinterest.it\/glamobserver\/"]}]}},"_links":{"self":[{"href":"https:\/\/glamobserver.com\/it\/wp-json\/wp\/v2\/pages\/12224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glamobserver.com\/it\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/glamobserver.com\/it\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/glamobserver.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/glamobserver.com\/it\/wp-json\/wp\/v2\/comments?post=12224"}],"version-history":[{"count":5,"href":"https:\/\/glamobserver.com\/it\/wp-json\/wp\/v2\/pages\/12224\/revisions"}],"predecessor-version":[{"id":46612,"href":"https:\/\/glamobserver.com\/it\/wp-json\/wp\/v2\/pages\/12224\/revisions\/46612"}],"wp:attachment":[{"href":"https:\/\/glamobserver.com\/it\/wp-json\/wp\/v2\/media?parent=12224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"\"](\"https:\/\/glamobserver.com\/wp-content\/uploads\/2024\/03\/giada-graziano-glamobserver-768x1024.jpg\")
<\/figure>\n<\/div>\n<\/div>\n\n\n\n