{"id":10735,"date":"2017-11-13T13:05:09","date_gmt":"2017-11-13T12:05:09","guid":{"rendered":"https:\/\/www.glamobserver.com\/?p=10735"},"modified":"2017-11-13T13:05:09","modified_gmt":"2017-11-13T12:05:09","slug":"il-business-degli-influencer-awards","status":"publish","type":"post","link":"https:\/\/glamobserver.com\/it\/il-business-degli-influencer-awards\/","title":{"rendered":"Il Business degli Influencer Awards"},"content":{"rendered":"

\"The<\/p>\n

I Blogger\/Influencer Awards sono diventati pi\u00f9 comuni negli ultimi sei anni. Tutto grazie a Bloglovin<\/a> – il sito aggregatore di blog – che nel 2011 lanci\u00f2 molto probabilmente i primi blogger awards. Rumi Neely di Fashion Toast e Chiara Ferragni vinsero rispettivamente il Blogger of The Year award e il Newcomer of The Year quell\u2019anno.<\/span><\/p>\n

Bloglovin ha dato vita ad un trend, ma il 2011 \u00e8 stato anche l\u2019anno in cui Garance Dor\u00e9 e Scott Schuman vinsero il CFDA Eugenia Sheppard Media Award: il riconoscimento pi\u00f9 alto dato dall\u2019industria della moda ai blogger. Anche riviste come Elle inclusero una categoria Blogger of The Year nei loro Style Awards dimostrando che blogger ed influencer stavano diventando sempre pi\u00f9 riconosciuti nel mondo della moda. <\/span><\/p>\n

All\u2019inizio di questo mese, Revolve ha lanciato i suoi primi award<\/a> in partnership con E! , non scelto a caso dato che il canale televisivo di intrattenimento – noto anche per il programma con le Kardashians – ha prodotto la serie \u201cFashion Bloggers<\/a>\u201d e \u201cELLE M\u00e9xico dise\u00f1a\u201d con l\u2019influencer Andy Torres parte della giuria. Finora, i blogger\/influencer awards hanno sempre avuto a che fare con i media e non erano mai stati organizzati da un brand. Ecco perch\u00e9 con i #RevolveAwards<\/a>, l\u2019influencer marketing sembra aver raggiunto un altro livello. <\/span><\/p>\n

Se non avete mai sentito parlare di Revolve, questo evento \u00e8 stato un eccellente metodo per far conoscere il retailer online ad un audience che non ne aveva mai sentito parlare (io compresa). Le influencer in competizione, chiedevano ai propri followers di votare per loro sul sito di Revolve. Con una strategia PR efficiente, comunicati stampa e una selezione di influencers scelta con la massima cura, Revolve \u00e8 riuscito a creare una potente campagna di marketing con i suoi awards dimostrando che un\u2019azienda pu\u00f2 ottenere il 70% dei suoi redditi solo con l\u2019influencer marketing. Mentre le influencers documentavano l\u2019evento sui loro social media prima e durante l\u2019evento finale, il brand ha utilizzato Instagram stories e Facebook live nel giorno dei #RevolveAwards per aumentare la visibilit\u00e0. <\/span><\/p>\n

In un contesto in cui l\u2019influencer marketing si sta espandendo sempre di pi\u00f9, la strategia di Revolve \u00e8 una delle pi\u00f9 intelligenti che abbiamo potuto osservare finora. Non si tratta di guadagno immediato, ma invece, di creare brand awareness e una relazione di fiducia nei confronti del sito grazie alle influencers per trasformare i loro followers in potenziali clienti. Da 2015, Revolve ha generato $400 milioni solo con l\u2019influencer marketing. Non siete curiosi di sapere che impatto un tale evento avr\u00e0 sul brand? <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"I Blogger\/Influencer Awards sono diventati pi\u00f9 comuni negli ultimi sei anni. Tutto grazie a Bloglovin – il sito…\n","protected":false},"author":4778,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"csco_display_header_overlay":false,"csco_disable_site_padding":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[790,798],"tags":[917,1623,1598],"class_list":["post-10735","post","type-post","status-publish","format-standard","category-blogging-it","category-fashion-business-it","tag-influencer","tag-influencer-awards","tag-revolve-awards","cs-entry","cs-video-wrap"],"yoast_head":"\nIl Business degli Influencer Awards - GLAM OBSERVER<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/glamobserver.com\/it\/il-business-degli-influencer-awards\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Il Business degli Influencer Awards - GLAM OBSERVER\" \/>\n<meta property=\"og:description\" content=\"I Blogger\/Influencer Awards sono diventati pi\u00f9 comuni negli ultimi sei anni. 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