{"id":11151,"date":"2017-12-07T18:46:35","date_gmt":"2017-12-07T17:46:35","guid":{"rendered":"https:\/\/www.glamobserver.com\/?p=11151"},"modified":"2017-12-07T18:46:35","modified_gmt":"2017-12-07T17:46:35","slug":"summer-fridays-skin-care-marianna-hewitt-lauren-gores","status":"publish","type":"post","link":"https:\/\/glamobserver.com\/it\/summer-fridays-skin-care-marianna-hewitt-lauren-gores\/","title":{"rendered":"The Business Of Blogging: Summer Fridays di Marianna Hewitt e Lauren Gores"},"content":{"rendered":"

\"Marianna<\/p>\n

Abbiamo gi\u00e0 scritto sul futuro del blogging<\/a> e concordato che la sponsorizzazione di prodotti dei brand non sar\u00e0 pi\u00f9 la parte fondamentale della strategia di monetizzazione.<\/span><\/p>\n

Che sia diventata una professione riconosciuta a tutti gli effetti ormai non ci sono dubbi e ,se tutto \u00e8 iniziato con prodotti in omaggio e si \u00e8 evoluto a incassi a 6 cifre da parte di una blogger per sponsorizzare un prodotto, oggi il mondo del blogging sta cambiando nuovamente.<\/span><\/p>\n

Dopo aver capito il potere di un’ influencer nel riuscire a vendere i prodotti di brand, molti di loro hanno ben deciso di promuovere il loro di prodotto<\/a>. Dopo Negin Mirsalehi e la sua linea di prodotti per capelli<\/a>, Chiara Ferragni con il suo marchio<\/a> di scarpe e accessori, Clio Makeup con il suo brand beauty e il suo pop-up appena aperto, ecco un’altra blogger che avvia un proprio marchio beauty. Marianna Hewitt<\/a>, eletta Beauty Influencer dell’anno da WWD lancer\u00e0 a Gennaio 2018 la sua linea di skin-care Summer Fridays, insieme a Lauren Gores<\/a>.<\/span><\/p>\n

La linea, acquistabile esclusivamente sullo store online summerfridays.com, \u00a0sar\u00e0 composta inizialmente da un solo prodotto, la crema\/maschera <\/span>Jet Lag Mask. <\/span><\/p>\n

\"\"<\/p>\n

Fino ad ora tutte le linee lanciate da blogger sono state un successo. Dopo aver lavorato con gli altri brand e capito che nell\u2019era digital di oggi, un prodotto pi\u00f9 che funzionare bene deve apparire bene nelle foto di Instagram, le influencer hanno sviluppato tutto il loro brand attorno a questo concetto. Una buona strategia social oggi \u00e8 l\u2019unico fattore di successo di un brand. La stessa Marianna, in un\u2019intervista con <\/span>WWD <\/span><\/a>confessa che se un prodotto ha un bel packaging, questo viene condiviso nel feed di Instagram altrimenti, anche se il prodotto \u00e8 valido ma non ha un aspetto Instagrammabile, gli viene dedicata solo una storia. <\/span><\/p>\n

Questa \u00e8 stata la base dello sviluppo del brand dell\u2019influencer Marianna Hewitt, che poi ha concretizzato in un prodotto anche valido e con una cura nella selezione degli ingredienti di cui \u00e8 composto. Le maschere sono in assoluto il prodotto beauty pi\u00f9 instagrammato di tutti, non a caso quindi Summer Fridays debutter\u00e0 con la Jet Leg Mask come primo prodotto. <\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"Un’altra influencer lancia il proprio marchio. Ecco perch\u00e8 funzionano\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"csco_display_header_overlay":false,"csco_disable_site_padding":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[807],"tags":[1668,1667,1666],"class_list":["post-11151","post","type-post","status-publish","format-standard","category-il-business-dei-blog","tag-lauren-gores","tag-marianna-hewitt","tag-summer-fridays","cs-entry","cs-video-wrap"],"yoast_head":"\nThe Business Of Blogging: Summer Fridays di Marianna Hewitt e Lauren Gores - GLAM OBSERVER<\/title>\n<meta name=\"description\" content=\"La beauty influencer Marianna Hewitt insieme a Lauren Gores lanciano la linea di skin-care Summer Fridays. 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