{"id":11293,"date":"2017-12-19T13:38:30","date_gmt":"2017-12-19T12:38:30","guid":{"rendered":"https:\/\/www.glamobserver.com\/?p=11293"},"modified":"2017-12-19T14:50:04","modified_gmt":"2017-12-19T13:50:04","slug":"beauty-il-meglio-del-2017","status":"publish","type":"post","link":"https:\/\/glamobserver.com\/it\/beauty-il-meglio-del-2017\/","title":{"rendered":"Cosa \u00e8 successo nel Beauty durante il 2017"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Il 2017 si sta per concludere, quindi pensavamo fosse arrivato il momento di fare un recap dei momenti migliori nel campo beauty di quest\u2019anno.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tante sono state le novit\u00e0 ed abbiamo soprattutto visto come i social media, e specialmente<a href=\"https:\/\/glamobserver.com\/it\/instagram-lanciare-beauty-brand\/\" target=\"_blank\" rel=\"noopener\">\u00a0Instagram sta sempre pi\u00f9 diventando un trampolino di lancio per i nuovi brand<\/a> ed assolutamente necessario per i brand gi\u00e0 affermati che stanno spostando il target sui millennials. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ecco quali sono state le tappe fondamentali nel Beauty del 2017<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h4 id=\"glossier-you\"><span style=\"font-weight: 400;\">Glossier \u00a0You<\/span><\/h4>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11296\" src=\"https:\/\/glamobserver.com\/wp-content\/uploads\/2017\/12\/maxresdefault.jpg\" alt=\"\" width=\"1280\" height=\"720\" srcset=\"https:\/\/glamobserver.com\/wp-content\/uploads\/2017\/12\/maxresdefault.jpg 1280w, https:\/\/glamobserver.com\/wp-content\/uploads\/2017\/12\/maxresdefault-500x281.jpg 500w, https:\/\/glamobserver.com\/wp-content\/uploads\/2017\/12\/maxresdefault-768x432.jpg 768w, https:\/\/glamobserver.com\/wp-content\/uploads\/2017\/12\/maxresdefault-1024x576.jpg 1024w, https:\/\/glamobserver.com\/wp-content\/uploads\/2017\/12\/maxresdefault-160x90.jpg 160w, https:\/\/glamobserver.com\/wp-content\/uploads\/2017\/12\/maxresdefault-900x506.jpg 900w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Che Glossier sia uno dei nostri brand preferiti per il loro spiccato senso del marketing (ma anche per il loro splendido packaging rosa) non \u00e8 una novit\u00e0. Il brand beauty fondato da Emily Weiss, che ha aperto il suo showroom a New York lo scorso anno( il primo contatto e retail fisico con il pubblico totalmente digital) quest\u2019anno ha aperto il suo store a Londra e lanciato la prima fragranza Glossier You<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h4 id=\"fenty-beauty\"><span style=\"font-weight: 400;\">Fenty Beauty<\/span><\/h4>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11300\" src=\"https:\/\/glamobserver.com\/wp-content\/uploads\/2017\/12\/slider_rihanna_stunna.jpg\" alt=\"\" width=\"1266\" height=\"712\" srcset=\"https:\/\/glamobserver.com\/wp-content\/uploads\/2017\/12\/slider_rihanna_stunna.jpg 1266w, https:\/\/glamobserver.com\/wp-content\/uploads\/2017\/12\/slider_rihanna_stunna-500x281.jpg 500w, https:\/\/glamobserver.com\/wp-content\/uploads\/2017\/12\/slider_rihanna_stunna-768x432.jpg 768w, https:\/\/glamobserver.com\/wp-content\/uploads\/2017\/12\/slider_rihanna_stunna-1024x576.jpg 1024w, https:\/\/glamobserver.com\/wp-content\/uploads\/2017\/12\/slider_rihanna_stunna-160x90.jpg 160w, https:\/\/glamobserver.com\/wp-content\/uploads\/2017\/12\/slider_rihanna_stunna-900x506.jpg 900w\" sizes=\"auto, (max-width: 1266px) 100vw, 1266px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">L\u2019attesissima <a href=\"https:\/\/glamobserver.com\/it\/rihanna-linea-beauty-makeup\/\" target=\"_blank\" rel=\"noopener\">linea beauty di Rihanna<\/a>\u00a0\u00e8 arrivata l\u20198 Settembre 2017 ed \u00e8 da subito stata un successo arrivando a generare in un solo mese un Earned Media Value di 72milioni di dollari (per Eaned Media Value si intende nel digital marketing il valore dato dal raggiungimento gratuito di persone sui social, ovvero la portata del brand data da retweets, likes, commenti, condivisioni, review online.. ). A Novembre \u00e8 anche uscito il primo rossetto rosso del brand la <a href=\"http:\/\/shopstyle.it\/l\/rtSJ\" target=\"_blank\" rel=\"noopener\">Stunna Lip Paint<\/a>.<\/span><\/p>\n<p><!-- COLLECTIVE WIDGET CODE START --><\/p>\n<div class=\"shopsense-widget\" style=\"text-align: center;\" data-mobile-optimize=\"true\" data-options=\"%7B%22widgetId%22%3A%225a3907ed4df128dfe56ba20e%22%2C%22version%22%3A1%2C%22pid%22%3A%22uid1024-39612532-36%22%2C%22size%22%3A250%2C%22columns%22%3A3%2C%22rows%22%3A1%2C%22url%22%3A%22https%3A%2F%2Fapi.shopstyle.com%2Fapi%2Fv2%22%2C%22iframeHeight%22%3A325%2C%22iframeWidth%22%3A855%7D\"><script> !function(doc,s,id){ var e, p, cb; if(!doc.getElementById(id)) { e = doc.createElement(s); e.id = id; cb = new Date().getTime().toString(); p = '\/\/shopsensewidget.shopstyle.com\/widget-script.js?cb=1513686019010?cb=' + cb; e.src = p; doc.body.appendChild(e); } if(typeof window.ss_shopsense === 'object'){ if(doc.readyState === 'complete'){ window.ss_shopsense.init(); } } }(document, 'script', 'shopsensewidget-script'); <\/script> <iframe loading=\"lazy\" style=\"border: 0;\" frameborder=\"0\" height=\"325px\" src=\"\/\/shopsensewidget.shopstyle.com\/#\/?options=%7B%22widgetId%22%3A%225a3907ed4df128dfe56ba20e%22%2C%22version%22%3A1%2C%22pid%22%3A%22uid1024-39612532-36%22%2C%22size%22%3A250%2C%22columns%22%3A3%2C%22rows%22%3A1%2C%22url%22%3A%22https%3A%2F%2Fapi.shopstyle.com%2Fapi%2Fv2%22%2C%22iframeHeight%22%3A325%2C%22iframeWidth%22%3A855%7D\" width=\"855px\"><br \/>\n<\/iframe><\/div>\n<p><!-- COLLECTIVE WIDGET CODE END --><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h4 id=\"kkw-beauty\"><span style=\"font-weight: 400;\">KKW BEAUTY<\/span><\/h4>\n<\/li>\n<\/ul>\n<div class=\"sc-columns half clearfix\">\n<div class=\"col\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11302\" src=\"https:\/\/glamobserver.com\/wp-content\/uploads\/2017\/12\/Schermata-2017-12-19-alle-10.54.11.png\" alt=\"KKW Beauty il meglio del 2017\" width=\"500\" height=\"489\" srcset=\"https:\/\/glamobserver.com\/wp-content\/uploads\/2017\/12\/Schermata-2017-12-19-alle-10.54.11.png 500w, https:\/\/glamobserver.com\/wp-content\/uploads\/2017\/12\/Schermata-2017-12-19-alle-10.54.11-123x120.png 123w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/div>\n<div class=\"col\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11304\" src=\"https:\/\/glamobserver.com\/wp-content\/uploads\/2017\/12\/DPvHoZMVoAA0eBi.jpg\" alt=\"KKW beauty il meglio del 2017\" width=\"840\" height=\"1200\" srcset=\"https:\/\/glamobserver.com\/wp-content\/uploads\/2017\/12\/DPvHoZMVoAA0eBi.jpg 840w, https:\/\/glamobserver.com\/wp-content\/uploads\/2017\/12\/DPvHoZMVoAA0eBi-500x714.jpg 500w, https:\/\/glamobserver.com\/wp-content\/uploads\/2017\/12\/DPvHoZMVoAA0eBi-768x1097.jpg 768w, https:\/\/glamobserver.com\/wp-content\/uploads\/2017\/12\/DPvHoZMVoAA0eBi-717x1024.jpg 717w, https:\/\/glamobserver.com\/wp-content\/uploads\/2017\/12\/DPvHoZMVoAA0eBi-84x120.jpg 84w, https:\/\/glamobserver.com\/wp-content\/uploads\/2017\/12\/DPvHoZMVoAA0eBi-700x1000.jpg 700w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Il Kit di Contouring di Kim Kardashian nella tonalit\u00e0 medium \u00e8 andato Sold Out 10 minuti dopo il lancio! e dopo 3 ore tutte le tonalit\u00e0 era totalmente esaurite. Che la linea sarebbe stata un successo si sapeva gi\u00e0, ma il tempo record del termine dei prodotti ha sorpreso anche la stessa Kim che lo ha annunciato con il primo tweet ed il secondo solo 5 minuti dopo dal primo che annunciava SOLD OUT anche la tonalit\u00e0 light.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">KKW Beauty ha lanciato il 1 Dicembre il Kit di illuminanti Ultralight Beams Collection, che \u00e8 gi\u00e0 sold out e sar\u00e0 nuovamente disponibile il 21 Dicembre. <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h4 id=\"clio-makeup\"><span style=\"font-weight: 400;\">Clio Makeup<\/span><\/h4>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11306\" src=\"https:\/\/glamobserver.com\/wp-content\/uploads\/2017\/12\/IMG_1681.jpg\" alt=\"ClioMakeup PopUp\" width=\"828\" height=\"1472\" srcset=\"https:\/\/glamobserver.com\/wp-content\/uploads\/2017\/12\/IMG_1681.jpg 828w, https:\/\/glamobserver.com\/wp-content\/uploads\/2017\/12\/IMG_1681-450x800.jpg 450w, https:\/\/glamobserver.com\/wp-content\/uploads\/2017\/12\/IMG_1681-768x1365.jpg 768w, https:\/\/glamobserver.com\/wp-content\/uploads\/2017\/12\/IMG_1681-576x1024.jpg 576w, https:\/\/glamobserver.com\/wp-content\/uploads\/2017\/12\/IMG_1681-68x120.jpg 68w, https:\/\/glamobserver.com\/wp-content\/uploads\/2017\/12\/IMG_1681-563x1000.jpg 563w\" sizes=\"auto, (max-width: 828px) 100vw, 828px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Per Clio Youtube beauty star da \u00a01,6milioni di followers, il 2017 \u00e8 stato un anno veramente eccezionale sia da un punto di vista professionale che personale. Restando spontanea e fedele a se stessa da sempre, \u00e8 riuscita a lanciare il suo brand beauty sul suo store online ClioMakeUpShop, che nelle prime 14 ore aveva gi\u00e0 il tutto esaurito delle linee CreamyLove e LiquidLove. A Dicembre ha anche lanciato il suo primo mascara ed aperto a Milano il suo pop-up store con un concept totalmente nuovo e mai visto in Italia, in cui si pu\u00f2 ammirare dal vivo la realizzazione dei rossetti!<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h4 id=\"gigixmaybelline\"><span style=\"font-weight: 400;\">#GIGIxMAYBELLINE<\/span><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11298\" src=\"https:\/\/glamobserver.com\/wp-content\/uploads\/2017\/12\/maybelline-gigi-hadid-jetsetter-palette-lifestyle-3x4.jpg\" alt=\"\" width=\"816\" height=\"1088\" srcset=\"https:\/\/glamobserver.com\/wp-content\/uploads\/2017\/12\/maybelline-gigi-hadid-jetsetter-palette-lifestyle-3x4.jpg 816w, https:\/\/glamobserver.com\/wp-content\/uploads\/2017\/12\/maybelline-gigi-hadid-jetsetter-palette-lifestyle-3x4-500x667.jpg 500w, https:\/\/glamobserver.com\/wp-content\/uploads\/2017\/12\/maybelline-gigi-hadid-jetsetter-palette-lifestyle-3x4-768x1024.jpg 768w, https:\/\/glamobserver.com\/wp-content\/uploads\/2017\/12\/maybelline-gigi-hadid-jetsetter-palette-lifestyle-3x4-90x120.jpg 90w, https:\/\/glamobserver.com\/wp-content\/uploads\/2017\/12\/maybelline-gigi-hadid-jetsetter-palette-lifestyle-3x4-750x1000.jpg 750w\" sizes=\"auto, (max-width: 816px) 100vw, 816px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">La collezione di Gigi Hadid per Maybelline annunciata su Instagram sia dall\u2019account della modella che da quello del brand \u00e8 uno degli esempi migliori di collaborazioni social efficaci del 2017. Il brand del gruppo L\u2019Oreal, ha raggiunto pi\u00f9 di 59milioni di likes su Instagram ed \u00e8, secondo un\u2019analisi fatta da <\/span><a href=\"https:\/\/www.shareiq.com\/blog\/cosmetics-brands-glitter-but-who-wins-the-social-media-gold\"><span style=\"font-weight: 400;\">Share IQ<\/span><\/a><span style=\"font-weight: 400;\"> , il brand n\u00b01 sui social in termini di engagement non solo grazie alla collaborazione con Gigi Hadid ma grazie ad una costante strategia di influencer marketing.<\/span><\/p>\n<p><strong><em>Quali sono stati secondo voi i momenti beauty migliori del 2017? Lasciate i vostri commenti qui sotto.<\/em><\/strong><\/p>\n<div class=\"grammarly-disable-indicator\"><\/div>\n","protected":false},"excerpt":{"rendered":"Nuovi brand, pop-up shop, collaborazioni&#8230; Un recap del meglio del 2017 nel settore beauty\n","protected":false},"author":1,"featured_media":11294,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"csco_display_header_overlay":false,"csco_disable_site_padding":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[1017],"tags":[1298,1693,1559,860,1691,1692,1690,946],"class_list":["post-11293","post","type-post","status-publish","format-standard","has-post-thumbnail","category-beauty-it","tag-1298","tag-cliomakeup","tag-fendi-beauty","tag-glossier","tag-glossier-you","tag-kkw-beauty","tag-maybelline-gigi-hadid","tag-rihanna","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cosa \u00e8 successo nel Beauty durante il 2017 - GLAM OBSERVER<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/glamobserver.com\/it\/beauty-il-meglio-del-2017\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cosa \u00e8 successo nel Beauty durante il 2017 - GLAM OBSERVER\" \/>\n<meta property=\"og:description\" content=\"Nuovi brand, pop-up shop, collaborazioni... Un recap del meglio del 2017 nel settore beauty\" \/>\n<meta property=\"og:url\" content=\"https:\/\/glamobserver.com\/it\/beauty-il-meglio-del-2017\/\" \/>\n<meta property=\"og:site_name\" content=\"GLAM OBSERVER\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/glamobserver\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-12-19T12:38:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-12-19T13:50:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/glamobserver.com\/wp-content\/uploads\/2017\/12\/glossier-summer-fridays-showroom-5.0.0.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Giada Graziano\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@glamobserver\" \/>\n<meta name=\"twitter:site\" content=\"@glamobserver\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Giada Graziano\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/glamobserver.com\/it\/beauty-il-meglio-del-2017\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/glamobserver.com\/it\/beauty-il-meglio-del-2017\/\"},\"author\":{\"name\":\"Giada Graziano\",\"@id\":\"https:\/\/glamobserver.com\/#\/schema\/person\/7cbc48b8f21c2329df74e91b46034208\"},\"headline\":\"Cosa \u00e8 successo nel Beauty durante il 2017\",\"datePublished\":\"2017-12-19T12:38:30+00:00\",\"dateModified\":\"2017-12-19T13:50:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/glamobserver.com\/it\/beauty-il-meglio-del-2017\/\"},\"wordCount\":541,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/glamobserver.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/glamobserver.com\/it\/beauty-il-meglio-del-2017\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/glamobserver.com\/wp-content\/uploads\/2017\/12\/glossier-summer-fridays-showroom-5.0.0.jpg\",\"keywords\":[\"2017\",\"cliomakeup\",\"fendi beauty\",\"glossier\",\"glossier you\",\"kkw beauty\",\"maybelline gigi hadid\",\"rihanna\"],\"articleSection\":[\"Beauty\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/glamobserver.com\/it\/beauty-il-meglio-del-2017\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/glamobserver.com\/it\/beauty-il-meglio-del-2017\/\",\"url\":\"https:\/\/glamobserver.com\/it\/beauty-il-meglio-del-2017\/\",\"name\":\"Cosa \u00e8 successo nel Beauty durante il 2017 - 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