{"id":13471,"date":"2018-04-06T17:36:40","date_gmt":"2018-04-06T15:36:40","guid":{"rendered":"https:\/\/www.glamobserver.com\/?p=13471"},"modified":"2018-04-06T19:35:40","modified_gmt":"2018-04-06T17:35:40","slug":"i-numeri-sullinfluencer-marketing-che-ogni-brand-e-influencer-deve-conoscere","status":"publish","type":"post","link":"https:\/\/glamobserver.com\/it\/i-numeri-sullinfluencer-marketing-che-ogni-brand-e-influencer-deve-conoscere\/","title":{"rendered":"I Numeri sull&#8217;Influencer Marketing che ogni Brand e Influencer deve conoscere"},"content":{"rendered":"<p>L&#8217;Influencer Marketing \u00e8 ancora in evoluzione e crescita. Nel 2017, il 78% dei professionisti della moda,beauty e del lusso ha affermato di aver lavorato a campagne di Influencer Marketing, un aumento del 13% rispetto al 2016.<\/p>\n<p>I brand hanno confermato che i budget dedicati all&#8217;Influencer Marketing continueranno ad aumentare nel 2018.<\/p>\n<p>Sia che tu sia un influencer o che lavori in un&#8217;azienda di moda o beauty, \u00e8 importante conoscere alcuni numeri sull&#8217; influencer marketing per definire le tue strategie.<\/p>\n<p>Launchmetrics ha pubblicato un nuovo report sull&#8217;influencer marketing, l&#8217;ho letto e in questo post riassumo tutte le cose essenziali per te, GO Member.<\/p>\n<h4 id=\"quali-sono-gli-influencer-considerati-efficaci-dai-brand-per-le-loro-campagne\">Quali sono gli Influencer considerati efficaci dai brand per le loro campagne?<\/h4>\n<ul>\n<li>Il 45,8% preferisce lavorare con micro-influencer (influencer che hanno tra 10 e 100k follower).<\/li>\n<li>Il 33,6% sceglie i macro-influencer (da 101k a 500k follower).<\/li>\n<li>Il 9,3% ha dichiarato di preferire il lavoro con i mega-influencer (da 501k a 1,5 milioni di follower).<\/li>\n<li>L&#8217;11,3% ha dichiarato che \u00e8 pi\u00f9 efficace lavorare con gli influencer\/celebrit\u00e0<\/li>\n<\/ul>\n<h4 id=\"il-lancio-di-un-nuovo-prodotto-e-ancora-il-motivo-numero-uno-che-spinge-un-brand-a-collaborare-con-gli-influencer-ecco-cosa-cercano-i-bran-in-un-influencer-quando-devono-selezionarlo-per-una-campagn\">Il lancio di un nuovo prodotto \u00e8 ancora il motivo numero uno che spinge un brand a collaborare con gli influencer. Ecco cosa cercano i bran in un influencer, quando devono selezionarlo per una campagna:<\/h4>\n<ul>\n<li>Il 45% afferma che la qualit\u00e0 del contenuto \u00e8 il criterio pi\u00f9 importante<\/li>\n<li>Il 32% ha affermato che l&#8217;engagement rate \u00e8 la priorit\u00e0<\/li>\n<li>Il 15% afferma che la nicchia dell&#8217;influencer \u00e8 pi\u00f9 importante<\/li>\n<li>Solo l&#8217;8% ha affermato che il numero di follower \u00e8 il fattore decisivo<\/li>\n<\/ul>\n<h4 id=\"quali-tattiche-usano-i-brand-per-ingaggiare-gli-influencer\">Quali tattiche usano i brand per ingaggiare gli influencer?<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13461 size-full\" src=\"http:\/\/www.glamobserver.com\/wp-content\/uploads\/2018\/04\/Schermata-2018-04-06-alle-16.09.01-e1523027837771.png\" alt=\"\" width=\"885\" height=\"458\" \/><\/p>\n<h4 id=\"perche-i-brand-incorporano-linfluencer-marketing-nelle-loro-strategie\">Perch\u00e9 i brand incorporano l&#8217;Influencer Marketing nelle loro strategie:<\/h4>\n<ul>\n<li>L&#8217;89,6% ha confermato che le attivit\u00e0 svolte con gli influencer hanno effettivamente generato brand awareness per le loro aziende o prodotti.<\/li>\n<li>Il 73,3% ha evidenziato che le campagne di influencer sono utili per fidelizzare i clienti<\/li>\n<li>Il 69% ritiene che sia efficace per incentivare le vendite.<\/li>\n<\/ul>\n<h4 id=\"perche-alcuni-marchi-non-lavorano-con-gli-influencer\">Perch\u00e9 alcuni marchi non lavorano con gli influencer:<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13459\" src=\"http:\/\/www.glamobserver.com\/wp-content\/uploads\/2018\/04\/Schermata-2018-04-06-alle-16.01.47-e1523028049389.png\" alt=\"\" width=\"450\" height=\"442\" \/><\/p>\n<h4 id=\"quali-canali-preferiscono-i-brand-per-le-collaborazioni-con-i-brand\">Quali canali preferiscono i brand per le collaborazioni con i brand?<\/h4>\n<ol>\n<li>Instagram<\/li>\n<li>Facebook<\/li>\n<li>Blog<\/li>\n<li>Youtube<\/li>\n<li>Twitter<\/li>\n<li>Snapchat<\/li>\n<li>LinkedIn<\/li>\n<li>Pinterest<\/li>\n<\/ol>\n<h4 id=\"cosa-vogliono-in-cambio-gli-influencer-per-le-collaborazioni-con-i-brand\">Cosa vogliono in cambio gli influencer per le collaborazioni con i brand?<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13463 size-full\" src=\"http:\/\/www.glamobserver.com\/wp-content\/uploads\/2018\/04\/Schermata-2018-04-06-alle-16.11.10-e1523028450966.png\" alt=\"\" width=\"425\" height=\"472\" \/><\/p>\n<h4 id=\"come-guadagnano-gli-influencer\">Come guadagnano gli Influencer?<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13465\" src=\"http:\/\/www.glamobserver.com\/wp-content\/uploads\/2018\/04\/Schermata-2018-04-06-alle-16.20.25-e1523028308827.png\" alt=\"\" width=\"402\" height=\"241\" \/><\/p>\n<h4 id=\"quando-gli-influencer-considerano-di-lavorare-gratuitamente\">Quando gli Influencer considerano di lavorare gratuitamente?<\/h4>\n<ul>\n<li>Il 46% ha affermato che avrebbe considerato di lavorare gratis se il brand offre qualcosa in cambio: \u00a0viaggi, prodotti gratuiti, campioni o altro.<\/li>\n<li>Il 44,7% ha ammesso di lavorare gratuitamente solo con marchi che ammira veramente<\/li>\n<\/ul>\n<p>Alla fine di questo post, quello che hai imparato \u00e8 che Instagram ha tanto valore e quindi dovresti considerare di investire nella creazione di contenuti di qualit\u00e0. Non \u00e8 necessario avere 100K+ follower, ma l&#8217;engagement rate \u00e8 importante per collaborare con i brand. Principalmente i marchi ti contatteranno per il lancio di un prodotto.<\/p>\n<p style=\"text-align: center;\"><strong>Hai domande? Lascia i tuoi commenti qui sotto<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"L&#8217;Influencer Marketing \u00e8 ancora in evoluzione e crescita. Nel 2017, il 78% dei professionisti della moda,beauty e del&hellip;\n","protected":false},"author":1,"featured_media":13467,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"csco_display_header_overlay":false,"csco_disable_site_padding":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[790,1757],"tags":[917,916],"class_list":["post-13471","post","type-post","status-publish","format-standard","has-post-thumbnail","category-blogging-it","category-membri","tag-influencer","tag-influencer-marketing","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>I Numeri sull&#039;Influencer Marketing che ogni Brand e Influencer deve conoscere - GLAM OBSERVER<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/glamobserver.com\/it\/i-numeri-sullinfluencer-marketing-che-ogni-brand-e-influencer-deve-conoscere\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"I Numeri sull&#039;Influencer Marketing che ogni Brand e Influencer deve conoscere - GLAM OBSERVER\" \/>\n<meta property=\"og:description\" content=\"L&#8217;Influencer Marketing \u00e8 ancora in evoluzione e crescita. 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