{"id":15310,"date":"2018-09-12T12:12:01","date_gmt":"2018-09-12T10:12:01","guid":{"rendered":"https:\/\/www.glamobserver.com\/?p=15310"},"modified":"2018-09-12T12:12:01","modified_gmt":"2018-09-12T10:12:01","slug":"libri-di-fashion-marketing-fashion-business-e-brand-management","status":"publish","type":"post","link":"https:\/\/glamobserver.com\/it\/libri-di-fashion-marketing-fashion-business-e-brand-management\/","title":{"rendered":"Libri di Fashion Marketing, Fashion Business e Brand Management"},"content":{"rendered":"

Qualche settimana fa abbiamo pubblicato un post con alcuni libri di moda essenziali,<\/a> ma erano pi\u00f9 focalizzati sulla vita dei designer e sul lato creativo della moda, mentre questo nuovo post \u00e8 incentrato sui libri di cui hai bisogno se vuoi lavorare nella moda e nel lusso che ti insegneranno di pi\u00f9 sul lato business della moda.<\/p>\n

Questi NON sono i soliti libri che potresti conoscere perch\u00e9 sono quelli che mi hanno consigliato durante il Master in Luxury and Fashion Management, quindi libri incentrati sul marketing della moda,brand management e fashion business. Questa bibliografia \u00e8 una grande risorsa! I corsi e le scuole di moda costano tanto, ma facendo parte della membership puoi avere accesso a risorse illimitate per meno di un caff\u00e8 al giorno \ud83d\ude09<\/p>\n

Se vuoi diventare esperta di moda e non in termini di stile o design ma del business della moda, sia che tu voglia costruire il tuo marchio o diventare un manager di successo di un’azienda di moda, questi sono i 15 libri che devi leggere.<\/p>\n

    \n
  1. \n
      \n
    1. The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands<\/a>\"\"<\/li>\n
    2. Meta-luxury: Brands and the Culture of Excellence<\/a>\"\"<\/li>\n
    3. Deluxe: How Luxury Lost Its Luster<\/a>\"\"<\/li>\n
    4. LUXURY HACKERS<\/a>\"\"<\/li>\n
    5. On Craftsmanship: Towards a New Bauhaus<\/a>\"\"<\/li>\n
    6. Luxury Brand Management: A World of Privilege<\/a>\"\"<\/li>\n
    7. Managing fashion and luxury companies<\/a>\"\"<\/li>\n
    8. The Brand Gap: How To Bridge The Distance Between Business Strategy And Design<\/a>\"\"<\/li>\n
    9. Managing Brand Equity: Capitalizing on the Value of a Brand Name<\/a>\"\"<\/li>\n
    10. Luxury Retail Management: How the World’s Top Brands Provide Quality Product and Service Support<\/a>\"\"<\/li>\n
    11. Luxury Talent Management: Leading and Managing a Luxury Brand<\/a>\"\"<\/li>\n
    12. Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean<\/a>\"\"<\/li>\n
    13. Design Thinking: Integrating Innovation, Customer Experience, and Brand Value<\/a>\"\"<\/li>\n
    14. Luxury Online: Styles, Systems, Strategies<\/a>\"\"<\/li>\n
    15. Marketing Management, Global Edition<\/a>\"\"<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"Qualche settimana fa abbiamo pubblicato un post con alcuni libri di moda essenziali, ma erano pi\u00f9 focalizzati sulla…\n","protected":false},"author":1,"featured_media":15307,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"csco_display_header_overlay":false,"csco_disable_site_padding":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[796,1019,1757],"tags":[835],"class_list":["post-15310","post","type-post","status-publish","format-standard","has-post-thumbnail","category-consigli-di-carriera","category-fashion-2","category-membri","tag-libri-di-moda","cs-entry","cs-video-wrap"],"yoast_head":"\nLibri di Fashion Marketing, Fashion Business e Brand Management<\/title>\n<meta name=\"description\" content=\"La lista dei 15 migliori libri di Fashion Marketing, Fashion Business e Brand Management. 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