{"id":16966,"date":"2019-03-13T11:30:06","date_gmt":"2019-03-13T10:30:06","guid":{"rendered":"https:\/\/www.glamobserver.com\/?p=16966"},"modified":"2019-03-13T11:30:18","modified_gmt":"2019-03-13T10:30:18","slug":"cosa-e-una-pull-letter-e-perche-ti-serve-se-sei-una-stylist","status":"publish","type":"post","link":"https:\/\/glamobserver.com\/it\/cosa-e-una-pull-letter-e-perche-ti-serve-se-sei-una-stylist\/","title":{"rendered":"Cosa \u00e8 una pull letter e perch\u00e8 ti serve se sei una Stylist"},"content":{"rendered":"\n

Se sei una stylist e vuoi iniziare a lavorare sugli editoriali che saranno pubblicati sulle riviste di moda<\/a>, \u00e8 assolutamente fondamentale sapere che cos’\u00e8 una pull letter e perch\u00e9 ne hai bisogno prima di contattare designer e fotografi per collaborare ad un progetto editoriale.<\/p>\n\n\n\n

In Fashion PR, una pull letter di una rivista (nota anche come commission\u00a0letter o letter of responsibility o LOR in breve) \u00e8 il documento necessario per prendere in prestito prodotti per i servizi fotografici<\/a>. Una pull letter \u00e8 un contratto scritto dalla rivista tra lo stylist, la rivista stessa e il designer per un editoriale. Ottenere una pull letter \u00e8 fondamentale per freelance stylist e designer (soprattutto nuovi designer) in quanto ci\u00f2 dar\u00e0 loro l’opportunit\u00e0 di lavorare su un editoriale che verr\u00e0 pubblicato su una rivista e cos\u00ec ottenere visibilit\u00e0 per il proprio lavoro (per gli stylist) e prodotti (per i designer).<\/p>\n\n\n\n

La stylist <\/a>utilizza la pull letter come documento ufficiale per richiedere i pezzi per l’editoriale al designer. Il documento di una pagina include le date dello shooting, il tema della storia, la data di pubblicazione, il contatto dell’editore e la data di ritorno del campione. La pull letter rende la rivista responsabile del risarcimento dei prodotti presi in prestito se qualcosa dovesse andare storto durante un servizio fotografico (ecco perch\u00e9 le riviste non rilasciano una pull letter a tutti). Se uno stylist non riesce a ottenere una pull letter, l’onere finanziario si baser\u00e0 esclusivamente su esso.<\/p>\n\n\n\n

\"pull<\/figure>\n\n\n\n

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