{"id":8805,"date":"2017-01-02T07:00:40","date_gmt":"2017-01-02T06:00:40","guid":{"rendered":"https:\/\/www.glamobserver.com\/it\/?p=8805"},"modified":"2016-12-29T13:19:00","modified_gmt":"2016-12-29T12:19:00","slug":"micro-influencer-sono-il-futuro","status":"publish","type":"post","link":"https:\/\/glamobserver.com\/it\/micro-influencer-sono-il-futuro\/","title":{"rendered":"I micro influencer sono il futuro"},"content":{"rendered":"

Il mondo di blogger e\u00a0 influencers \u00e8 ormai noto a tutti. Che si possa guadagnare con un blog ed un canale social \u00e8 ormai argomentazione consolidata.<\/p>\n

Si sa\u00a0anche che \u00e8 proporzionale il rapporto fra numero di followers\u00a0ed il costo di un post sponsorizzato: pi\u00f9 alto \u00e8 il numero di followers che un influencer ha, pi\u00f9 alta sar\u00e0 la richiesta di retribuizione. Tuttavia per\u00f2 da alcuni studi \u00e8 saltato fuori che esiste anche una correlazione fra il numero di followers e l\u2019engagement (misurabile in numeri di like, commenti e condivisioni) per\u00f2 in senso opposto.<\/p>\n

Pare infatti che con il crescere dei followers l\u2019engagement dei fans inizia a decrescere.<\/strong>\u00a0Secondo un sondaggio effettuato su 2 milioni di post sui social fatto\u00a0da Markerly ,la piattaforma di influencer marketing ,un post di chi ha meno di 1000 followers ottiene l’8% di like, mentre chi ha fra i 10.000 e i 100.000 followers ha ne ottiene il\u00a02,4% che diventa il 1.7% per chi ha da 1 milione\u00a0di followers in su.<\/p>\n

Secondo Sarah Ware, CEO di Markerly la campagna delle sorelle Kendall e Kardashian per sponsorizzare un t\u00e8 per la perdita di peso ha fatto raggiungere al brand centinaia di conversioni, tuttavia la percentuale di conversione pi\u00f9 alta \u00e8 quella generata da 30-40 micro influencers.<\/p>\n

Ma chi sono questi micro influencer?<\/strong><\/h4>\n

Sono blogger o influencers con un numero di followers limitato tipicamente che va da 5mila a 100mila che sono in grado di essere pi\u00f9 efficaci proprio perch\u00e9 chi li segue \u00e8 sicuramente interessato ai suoi contenuti e non alla popolarit\u00e0 dell\u2019account. Se ci pensiamo, noi seguiamo tantissime persone solo perch\u00e9 hanno un altissimo numero di followers, ma a quanti dei loro contenuti siamo veramente interessati?Ecco perch\u00e8 i micro influncer con i loro followers creano una nicchia molto pi\u00f9 interessante<\/p>\n

Perch\u00e9 i brand dovrebbero essere interessati ai micro influencer?<\/h3>\n

Con un numero inferiori di followers, il prezzo per la sponsorizzazione di un prodotto \u00e8 certamente inferiore perci\u00f2 c’\u00e8 il vantaggio dei minori costi, inoltre i followers sono molto pi\u00f9 coinvolti, interagiscono di pi\u00f9 e di conseguenza la conversione \u00e8 molto pi\u00f9 alta rispetto a chi ha milioni di followers. Ci\u00f2 che conta quindi non \u00e8 il numero di followers ma il numero di like, commenti e condivisioni che si riescono ad ottenere.<\/p>\n

Il sondaggio fatto da Bloglovin a 2500 microinfluencer mostra che le piattaforme preferite da essi e pi\u00f9 efficaci per post sponsorizzati sono il blog e Instagram e qui sotto sono riportati i prezzi richiesti dai micro influencers nettamente inferiori a quelli di una influencer \u00a0il cui costo per una foto su Instagram \u00e8 pari a 15000\u20ac<\/p>\n

\"micro<\/p>\n

 <\/p>\n

\"micro<\/p>\n

 <\/p>\n

Con il costo di 1 solo mega influencer il brand potrebbe invece scegliere 20-30 micro influencer e ottenere risultati migliori<\/p>\n

\"micro<\/p>\n

Cosa ne pensate? Lasciate i vostri commenti qui sotto \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"Chi sono i micro influencer e perch\u00e8 valgono pi\u00f9 di un mega influencer? \n","protected":false},"author":1,"featured_media":8839,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"csco_display_header_overlay":false,"csco_disable_site_padding":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[1],"tags":[917,916,1303],"class_list":["post-8805","post","type-post","status-publish","format-standard","has-post-thumbnail","category-uncategorized","tag-influencer","tag-influencer-marketing","tag-micro-influencer","cs-entry","cs-video-wrap"],"yoast_head":"\nI micro influencer sono il futuro<\/title>\n<meta name=\"description\" content=\"Chi sono i micro influencer e perch\u00e8 i brand dovrebbero considerarli pi\u00f9 di un mega influencer?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/glamobserver.com\/it\/micro-influencer-sono-il-futuro\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"I micro influencer sono il futuro\" \/>\n<meta property=\"og:description\" content=\"Chi sono i micro influencer e perch\u00e8 i brand dovrebbero considerarli pi\u00f9 di un mega influencer?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/glamobserver.com\/it\/micro-influencer-sono-il-futuro\/\" \/>\n<meta property=\"og:site_name\" content=\"GLAM OBSERVER\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/glamobserver\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-02T06:00:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/glamobserver.com\/wp-content\/uploads\/2017\/01\/f4a6e50c3445322de4f017efd439cc2a.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"564\" \/>\n\t<meta property=\"og:image:height\" content=\"846\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Giada Graziano\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@glamobserver\" \/>\n<meta name=\"twitter:site\" content=\"@glamobserver\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Giada Graziano\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/glamobserver.com\/it\/micro-influencer-sono-il-futuro\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/glamobserver.com\/it\/micro-influencer-sono-il-futuro\/\"},\"author\":{\"name\":\"Giada Graziano\",\"@id\":\"https:\/\/glamobserver.com\/#\/schema\/person\/7cbc48b8f21c2329df74e91b46034208\"},\"headline\":\"I micro influencer sono il futuro\",\"datePublished\":\"2017-01-02T06:00:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/glamobserver.com\/it\/micro-influencer-sono-il-futuro\/\"},\"wordCount\":457,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/glamobserver.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/glamobserver.com\/it\/micro-influencer-sono-il-futuro\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/glamobserver.com\/wp-content\/uploads\/2017\/01\/f4a6e50c3445322de4f017efd439cc2a.jpg\",\"keywords\":[\"influencer\",\"influencer marketing\",\"micro influencer\"],\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/glamobserver.com\/it\/micro-influencer-sono-il-futuro\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/glamobserver.com\/it\/micro-influencer-sono-il-futuro\/\",\"url\":\"https:\/\/glamobserver.com\/it\/micro-influencer-sono-il-futuro\/\",\"name\":\"I micro influencer sono il futuro\",\"isPartOf\":{\"@id\":\"https:\/\/glamobserver.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/glamobserver.com\/it\/micro-influencer-sono-il-futuro\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/glamobserver.com\/it\/micro-influencer-sono-il-futuro\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/glamobserver.com\/wp-content\/uploads\/2017\/01\/f4a6e50c3445322de4f017efd439cc2a.jpg\",\"datePublished\":\"2017-01-02T06:00:40+00:00\",\"description\":\"Chi sono i micro influencer e perch\u00e8 i brand dovrebbero considerarli pi\u00f9 di un mega influencer?\",\"breadcrumb\":{\"@id\":\"https:\/\/glamobserver.com\/it\/micro-influencer-sono-il-futuro\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/glamobserver.com\/it\/micro-influencer-sono-il-futuro\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/glamobserver.com\/it\/micro-influencer-sono-il-futuro\/#primaryimage\",\"url\":\"https:\/\/glamobserver.com\/wp-content\/uploads\/2017\/01\/f4a6e50c3445322de4f017efd439cc2a.jpg\",\"contentUrl\":\"https:\/\/glamobserver.com\/wp-content\/uploads\/2017\/01\/f4a6e50c3445322de4f017efd439cc2a.jpg\",\"width\":564,\"height\":846,\"caption\":\"micro influencer\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/glamobserver.com\/it\/micro-influencer-sono-il-futuro\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/glamobserver.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"I micro influencer sono il futuro\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/glamobserver.com\/#website\",\"url\":\"https:\/\/glamobserver.com\/\",\"name\":\"GLAM OBSERVER\",\"description\":\"Fashion Career Academy\",\"publisher\":{\"@id\":\"https:\/\/glamobserver.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/glamobserver.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/glamobserver.com\/#organization\",\"name\":\"Glam Observer\",\"url\":\"https:\/\/glamobserver.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/glamobserver.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/glamobserver.com\/wp-content\/uploads\/2019\/01\/logoGOnew.jpg\",\"contentUrl\":\"https:\/\/glamobserver.com\/wp-content\/uploads\/2019\/01\/logoGOnew.jpg\",\"width\":600,\"height\":600,\"caption\":\"Glam Observer\"},\"image\":{\"@id\":\"https:\/\/glamobserver.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/glamobserver\/\",\"https:\/\/x.com\/glamobserver\",\"https:\/\/www.instagram.com\/glamobserver\/\",\"https:\/\/www.linkedin.com\/company\/glam-observer\/\",\"https:\/\/www.pinterest.it\/glamobserver\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/glamobserver.com\/#\/schema\/person\/7cbc48b8f21c2329df74e91b46034208\",\"name\":\"Giada Graziano\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/ad2a934c6ef37eba58da5f900da5398afa1c70c798af16ade4496a866e903380?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ad2a934c6ef37eba58da5f900da5398afa1c70c798af16ade4496a866e903380?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ad2a934c6ef37eba58da5f900da5398afa1c70c798af16ade4496a866e903380?s=96&d=mm&r=g\",\"caption\":\"Giada Graziano\"},\"description\":\"Passionate about fashion and business. I'm inspired by the stories of career girls who made it in fashion, beauty and blogging. I started Glam Observer to share these motivational and incredible stories to inspire all of you who want to work in the fashion, beauty and blogging industry.\",\"url\":\"https:\/\/glamobserver.com\/it\/author\/giadagrazianogmail-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"I micro influencer sono il futuro","description":"Chi sono i micro influencer e perch\u00e8 i brand dovrebbero considerarli pi\u00f9 di un mega influencer?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/glamobserver.com\/it\/micro-influencer-sono-il-futuro\/","og_locale":"it_IT","og_type":"article","og_title":"I micro influencer sono il futuro","og_description":"Chi sono i micro influencer e perch\u00e8 i brand dovrebbero considerarli pi\u00f9 di un mega influencer?","og_url":"https:\/\/glamobserver.com\/it\/micro-influencer-sono-il-futuro\/","og_site_name":"GLAM OBSERVER","article_publisher":"https:\/\/www.facebook.com\/glamobserver\/","article_published_time":"2017-01-02T06:00:40+00:00","og_image":[{"width":564,"height":846,"url":"https:\/\/glamobserver.com\/wp-content\/uploads\/2017\/01\/f4a6e50c3445322de4f017efd439cc2a.jpg","type":"image\/jpeg"}],"author":"Giada Graziano","twitter_card":"summary_large_image","twitter_creator":"@glamobserver","twitter_site":"@glamobserver","twitter_misc":{"Scritto da":"Giada Graziano","Tempo di lettura stimato":"2 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/glamobserver.com\/it\/micro-influencer-sono-il-futuro\/#article","isPartOf":{"@id":"https:\/\/glamobserver.com\/it\/micro-influencer-sono-il-futuro\/"},"author":{"name":"Giada Graziano","@id":"https:\/\/glamobserver.com\/#\/schema\/person\/7cbc48b8f21c2329df74e91b46034208"},"headline":"I micro influencer sono il futuro","datePublished":"2017-01-02T06:00:40+00:00","mainEntityOfPage":{"@id":"https:\/\/glamobserver.com\/it\/micro-influencer-sono-il-futuro\/"},"wordCount":457,"commentCount":0,"publisher":{"@id":"https:\/\/glamobserver.com\/#organization"},"image":{"@id":"https:\/\/glamobserver.com\/it\/micro-influencer-sono-il-futuro\/#primaryimage"},"thumbnailUrl":"https:\/\/glamobserver.com\/wp-content\/uploads\/2017\/01\/f4a6e50c3445322de4f017efd439cc2a.jpg","keywords":["influencer","influencer marketing","micro influencer"],"articleSection":["Uncategorized"],"inLanguage":"it-IT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/glamobserver.com\/it\/micro-influencer-sono-il-futuro\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/glamobserver.com\/it\/micro-influencer-sono-il-futuro\/","url":"https:\/\/glamobserver.com\/it\/micro-influencer-sono-il-futuro\/","name":"I micro influencer sono il futuro","isPartOf":{"@id":"https:\/\/glamobserver.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/glamobserver.com\/it\/micro-influencer-sono-il-futuro\/#primaryimage"},"image":{"@id":"https:\/\/glamobserver.com\/it\/micro-influencer-sono-il-futuro\/#primaryimage"},"thumbnailUrl":"https:\/\/glamobserver.com\/wp-content\/uploads\/2017\/01\/f4a6e50c3445322de4f017efd439cc2a.jpg","datePublished":"2017-01-02T06:00:40+00:00","description":"Chi sono i micro influencer e perch\u00e8 i brand dovrebbero considerarli pi\u00f9 di un mega influencer?","breadcrumb":{"@id":"https:\/\/glamobserver.com\/it\/micro-influencer-sono-il-futuro\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/glamobserver.com\/it\/micro-influencer-sono-il-futuro\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/glamobserver.com\/it\/micro-influencer-sono-il-futuro\/#primaryimage","url":"https:\/\/glamobserver.com\/wp-content\/uploads\/2017\/01\/f4a6e50c3445322de4f017efd439cc2a.jpg","contentUrl":"https:\/\/glamobserver.com\/wp-content\/uploads\/2017\/01\/f4a6e50c3445322de4f017efd439cc2a.jpg","width":564,"height":846,"caption":"micro influencer"},{"@type":"BreadcrumbList","@id":"https:\/\/glamobserver.com\/it\/micro-influencer-sono-il-futuro\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/glamobserver.com\/"},{"@type":"ListItem","position":2,"name":"I micro influencer sono il futuro"}]},{"@type":"WebSite","@id":"https:\/\/glamobserver.com\/#website","url":"https:\/\/glamobserver.com\/","name":"GLAM OBSERVER","description":"Fashion Career Academy","publisher":{"@id":"https:\/\/glamobserver.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/glamobserver.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/glamobserver.com\/#organization","name":"Glam Observer","url":"https:\/\/glamobserver.com\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/glamobserver.com\/#\/schema\/logo\/image\/","url":"https:\/\/glamobserver.com\/wp-content\/uploads\/2019\/01\/logoGOnew.jpg","contentUrl":"https:\/\/glamobserver.com\/wp-content\/uploads\/2019\/01\/logoGOnew.jpg","width":600,"height":600,"caption":"Glam Observer"},"image":{"@id":"https:\/\/glamobserver.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/glamobserver\/","https:\/\/x.com\/glamobserver","https:\/\/www.instagram.com\/glamobserver\/","https:\/\/www.linkedin.com\/company\/glam-observer\/","https:\/\/www.pinterest.it\/glamobserver\/"]},{"@type":"Person","@id":"https:\/\/glamobserver.com\/#\/schema\/person\/7cbc48b8f21c2329df74e91b46034208","name":"Giada Graziano","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/secure.gravatar.com\/avatar\/ad2a934c6ef37eba58da5f900da5398afa1c70c798af16ade4496a866e903380?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ad2a934c6ef37eba58da5f900da5398afa1c70c798af16ade4496a866e903380?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ad2a934c6ef37eba58da5f900da5398afa1c70c798af16ade4496a866e903380?s=96&d=mm&r=g","caption":"Giada Graziano"},"description":"Passionate about fashion and business. I'm inspired by the stories of career girls who made it in fashion, beauty and blogging. I started Glam Observer to share these motivational and incredible stories to inspire all of you who want to work in the fashion, beauty and blogging industry.","url":"https:\/\/glamobserver.com\/it\/author\/giadagrazianogmail-com\/"}]}},"_links":{"self":[{"href":"https:\/\/glamobserver.com\/it\/wp-json\/wp\/v2\/posts\/8805","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glamobserver.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/glamobserver.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/glamobserver.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/glamobserver.com\/it\/wp-json\/wp\/v2\/comments?post=8805"}],"version-history":[{"count":4,"href":"https:\/\/glamobserver.com\/it\/wp-json\/wp\/v2\/posts\/8805\/revisions"}],"predecessor-version":[{"id":8842,"href":"https:\/\/glamobserver.com\/it\/wp-json\/wp\/v2\/posts\/8805\/revisions\/8842"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/glamobserver.com\/it\/wp-json\/wp\/v2\/media\/8839"}],"wp:attachment":[{"href":"https:\/\/glamobserver.com\/it\/wp-json\/wp\/v2\/media?parent=8805"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/glamobserver.com\/it\/wp-json\/wp\/v2\/categories?post=8805"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/glamobserver.com\/it\/wp-json\/wp\/v2\/tags?post=8805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}