Influencer marketing is still evolving and growing. In 2017, a total of 78% of fashion, beauty and luxury professionals claimed to have worked on influencer marketing campaigns.
In 2016, it was a total of 65%. Brands confirmed that influencer marketing budgets will continue increasing in 2018.
Whether your an inspiring influencer or you work in fashion or beauty company, is important to know some numbers about influencer marketing in order to define your strategies. Â
Launchmetrics released a new report about influencer marketing, I read it, and in this post, I sum up all the essential things for you, GO Member.
Which tier of influencers brands considered were the most effective for their campaigns:
- 45.8% prefer to work with micro-influencers on their campaigns (influencers who have between 10k to 100k followers).
- 33.6% opt for macro-influencers (101k to 500k followers).
- 9.3% said they preferred working with mega-influencers (501k to 1.5 million followers).
- 11.3% said it was more effective to work with celebrity influencers on their campaigns.
New product and collection launches are still the main scenarios for many brands when working with influencers, this is what  brands consider when selecting the right influencers:
- 45% said quality of content is the most important criteria
- 32% claimed that the engagement rate is priority
-  15% said the influencer’s niche experience matter most
- Only 8% of professionals claimed that the number of followers is the decisive factor
Which tactics do brands use to engage with influencers?
Why brands incorporate Influencer Marketing in their strategies:
- 89.6% confirmed that the activities they carried out with influencers effectively generated brand awareness for their companies or products.
- 73.3% highlighted that influencer campaigns are useful for building customer loyalty
- 69% find influencer marketing effective for driving sales.
Why some brands don’t work with influencers:
Which channels brands prefer to use for influencer campaigns?
- Blog
- Youtube
- Snapchat
What influencers look for when collaborating with brands?
Income Sources for Influencers
When do Influencers consider working for FREE?
- 46% claimed they would consider working for free if the company offers something in return: whether it be trips, free products, samples or others.
- 44.7% admitted that they would work for free only with brands they truly admire
At the end of this post what you have learned is that Instagram has so much value and so you should consider investing in creating quality content if you want to work with brands. You don’t need to have 100K followers, to collaborate with brands because they are aware of the potential of micro-influencers. Mainly brands will contact you for a product launch.
Do you have any questions? Leave your comments below
Feature pic Gal Meets Glam
