Making a fashion show involves considerable costs, not all brands, especially emerging ones, can afford to organize a fashion show without the support of a school or institution like Camera Moda, British Fashion Council, CFDA. But it’s not just the big brands that show the collections during fashion weeks. Although most of us are aware of the fashion shows of the most famous fashion houses, there are many designers who present their collections at the same time and who have invested a lot to create a 15-minute fashion show. The problem is that in general, on the online and printed fashion publications, are published almost in real time (online), all the looks of the big fashion brands: Gucci, Chanel, Balmain …
The reference site n.1 to be updated on the fashion shows and new collections is definitely Vogue Runway. And from today, it will also allow other brands to publish the looks of their collection at a cost of $ 20,000 and after the approval of the editors.
It would seem unfair that brands that could afford to pay such a price, are published for free on publications, while lesser-known brands have to pay, but we know that the fashion world is not that simple. After a brand has spent at least 5 zeros digits to set up a fashion show, the minimum it has to do is invest these additional $ 20,000, to ensure that the investment of the entire show has the highest yield. Once published the images of the collection or fashion show, there will be no difference compared to the big brands, so nobody will be able to know who paid to be on Vogue Runway.
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