In today’s episode of The Glam Observer Podcast, I chat with Brian Peters, Digital Marketing Strategist at Buffer, the social media software tool. You can’t miss this episode if you’re an influencer, brand or business girl and you want to know how to use social media to their best to grow your business. Brian is great, he’s an expert and revealed some great strategies for:
- growing your Instagram followers organically and quickly
- what to do with the new Instagram algorithm if you’re struggling with the problem of showing your posts to your followers
- The importance of planning and how to do when you have to deal with Instagram stories
- what is the best social media to use to grow your website and blog traffic
- top 3 tips on starting from scratch today on social media considering all the competition
- why some accounts grow 1 thousand followers a week while others just 1 hundred per month
- how much to invest in Facebook ads and Instagram to grow more quickly your followers
You’re going to love all his tips because they are practical and you can immediately apply them in your strategies.
Enjoy it!
On growing followers organically
You have to create consistenlty great content. You can’t be consistent without great content, and you can’t have great content and don’t be consistent. There is so much content on social media; you have to put time and effort to create content and not posting everything.
On Planning
Is good to have an idea but you have to be open-minded because the digital world changes so fast. You should only plan and post good content, don’t post to post, if you have content to post, plan it. It’s not about the numbers of the posts. About Instagram Stories, if you’re an individual don’t plan your content, but, if you’re a brand is good to have a balance between spontaneous content and planned content. Is good to humanise your brand and you can do this by sharing spontaneous content, try not to result selling.
On How to speed up the process of growing your followers
Experiment with content until you find a formula that grows followers more quickly. Posting at the right time makes the difference. Put some money behind your best posts.
You don’t need to be everywhere on social media to be successful
If you are just starting out from scratch on Instagram
- Dedicate time and resources to make sure all the visual you’ll put on social media are high quality. Invest in high quality visual from the very beginning
- Team up with people to cross promote content until you can pay for influencers
- Invest in your best posts to boost your profile and grow more quickly. A good amount to invest on Facebook is from 100€ a month
 80% of your time should be creating the content, 20% of your time should be scheduling that content
What do you think about this episode of The Glam Observer Podcast? Subscribe here on Itunes and for all those who do not have an iPhone, you can find it on Soundcloud here. Leave a review if you liked it ?
