With the fashion awards, in London we celebrated the best brands, designers and models of the year. But there is another big research firm we should consider and trust in terms of what is the best fashion and beauty brand of the year: Google. Because if there is something that really represents how strong is a brand today is how much people do research it on google.
If at the fashion awards, Gucci won the award as brand of the year, according to Google’s annual recap of its users’ most popular fashion-related inquiries, Gucci is fifth on the list. Big brands such as Louis Vuitton and Versace have the second and third position, and there is another brand that is winning in the US: Fashion Nova. Fashion Nova is the fast fashion brand that produces clothing faster than Zara! According to  InfluencerDB — a marketing software company —  Fashion Nova engaged with more social media users than such competitors as Zara and H&M. The secret to the brand’s success lies in working with influencers to conquer the market such as Cardi B and Kylie Jenner.
About the beauty brand, what a surprise that Glossier is not on the list. Find below the most googled fashion and beauty brands of 2018.
Google’s top trending fashion brands of 2018:
1. Fashion Nova
2. Louis Vuitton
3. Versace
4. Givenchy
5. Gucci
6. Alexander McQueen
7. Dolce & Gabbana
8. Fashionphile
9. Dior
10. Moschino
Google’s top trending fashion-related searches of 2018:
1. 1980s fashion
2. Grunge style
3. 1990s fashion
4. 2000s fashion
5. Meghan Markle
6. Men’s fashion
7. Harajuku fashion
8. Hipster style
9. Kate Middleton
10. 1980s mens fashion
Beauty Brands
1. Beautycounter
2. Charlotte Tilbury
3. Makeup Revolution
4. Thrive Causemetics
5. Pat McGrath
6. Milk Makeup
7. L’Oreal
8. Shiseido
9. Anastasia Beverly Hills
10. Lilly Lashes
Google’s top trending beauty and skincare questions of 2018:
1. How to apply magnetic lashes
2. What is a lash lift
3. How to remove individual eyelashes
4. What hair color looks best on me
5. How to do a cat eye
6. How to take off makeup without makeup wipes
7. How to apply aloe vera on face
8. How to glue down eyebrows
9. How to fix cakey makeup
10. What color concealer to use
For beauty brands, I would have thought Kylie Cosmetics would have made the list. Maybe her brand is more popular in the United States??? Not sure.