With the images of the H&M and Balmain collection and the recent successful fashion show of the brans,Olivier Rousteing creative director of Balmain, is under the eyes of everyone in the fashion industry.
In the last episode of the series The Future OF Fashion, Alexa Chung and Olivier Rousteing talk about the future of fashion and the influence of social media defined as a revolution in fashion.
Olivier is giving all himself into the brand, he said that if he started his own brand it would be exactly like Balmain, it is his baby right now.
One of the first thing he learned about fashion was that it can be your job . Fashion is not only the new cover of Vogue or doing shopping with friends, fashion is a business and like the others there are many careers inside .
He wasn’t happy at law school because he wanted to be a fashion designer. He teaches us to follow our dreams and that we can change our future and change the past decisions even if we are not so young. If you started college or you’re already working don’t be afraid to change if you understand that this is not the right path for you.
“…if you believe in you and you work hard, it’s not the money that help… you can have a lot of money and not get the success. ”
Continuing, Olivier talks about social media as the revolution of fashion . ” Instagram is a way to communicate and to advertise your own brand”
Would you ever imagined that a luxury brand could had Instagram and got so close to the costumers? When we think about luxury we imagine it like something mystical, something for few , something unique and with a high value . Today everything is different, it’s changed how brands and customers are related thanks to the social media. Now we can see the backstage work of a fashion show, the business side of a brand and we can follow the daily normal life of our favorite designer.
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