Fashion News of the Week You Need to Know

Each Thursday we share with you a round up of the best fashion news of the week you need to know. Whether you want to work at a fashion company, or launching your own brand, is important to stay updated on the industry.

Instagram introduced the shoppable and check-out features last week and now is ready to release a variety of tools designed to bring greater transparency, accountability and scope to influencer marketing. The updates will include the ability for brands to boost sponsored posts, meaning they can pay to promote and target sponsored influencer posts so that people who don’t follow that influencer still might see the content. Previously, sponsored posts were only seen by the influencer’s following and brands would pay influencers to “boost” posts themselves. Instagram is also expanding its “paid partnership” tag, so anyone will be able to apply for access to the tool. Since brands will be able to pay to “amplify” influencer-made content to specific demographics, this frees them up to work with a broader range of creators who appeal to more diverse audiences.

Tommy Hilfiger announces store closures 
On Monday, Tommy Hilfiger shuttered its 22,000-square-foot global flagship on Fifth Avenue and announced that it will do the same with its store on Collins Avenue in Miami at the end of April. “In line with our strategic objective to further reach and engage with digitally savvy North American consumers, we will focus on next generation retail experiences and partnerships to stay ahead of today’s continuously changing shopping habits and preferences,” said Daniel Grieder, chief executive officer of Tommy Hilfiger Global and PVH Europe on the closures. 

Paul Surridge confirmed in an Instagram post on his personal account Monday morning that he will no longer serve as creative director for the Roberto Cavalli brand. 

The Western European part of Condé Nast’s business lost £27.4 million in 2017. According to a new earnings report, Condé Nast’s business in the UK, France, Italy, Germany and Spain registered a combined turnover of £373 million (about $493 million) in 2017, down 7 percent from the year before. The decline was steepest in the UK France and Italy. The fastest-growing countries were China followed by Taiwan, India, Russia, Japan and Spain.

Hermès the top luxury brand that already competes in the fragrance segment plans to launch skincare and cosmetics ranges in 2020. The collections are being developed in-house but will be manufactured by third-party suppliers, mainly in France and Italy.

Giovanni Bianco Vogue Italia Creative Director exits the company to focus on his own agency GB65. He was appointed by Vogue Italia’s editor in chief Emanuele Farnetiin 2017 to curate the graphic redesign of the magazine and oversee the execution of fashion editorials after the loss of the publication’s former editor in chief Franca Sozzani.

Salvatore Ferragamo to stage Men’s Show at Pitti Uomo. The men’s runway show, unveiling the spring 2020 collection designed by Paul Andrew, will take place in Florence on June 11.