The immense amount of blogs that exist today is good and bad at the same time.
Good because now the career of the blogger is more than well recognized and then it is always nice to be part of a community of other creative, the competition must be seen as an incentive and, more than anything else, we should talk about collaboration today.
Bad because getting noticed has become more and more complicated.
However, there is always a place in the creative world and there is always room for new talents. Eva Chen said there is still scope for the influencers despite the saturation, and I am convinced of that too.
At the end think about it for a moment. If you discover a new blogger and you like her style, you start following her regardless you already follow other 600 influencers, this is because we like to observe fashion, travel, beauty and lifestyle from many different points of view.
This can very well happen with you too.
Now analyze what it is that convinces you to follow a fashion influencer despite you follow another 1000 all with excellent profiles.
Surely it is the personality and the diversity of that influencer compared to all the others. Maybe it has a particular way of taking pictures or wearing a style that you like or has a story similar to yours.
Uniqueness is the only winning strategy to start today a successful blog today.
That you have to take professional photos and use the right hashtags, interact with likes and comments and tag other people is a thing we already know, but what you have to think about well before starting a new Instagram account or blog is how you’re going to distinguish you from everyone else.
You have to analyze your strength, that characteristic feature that distinguishes you from all other people and focus on it.
It could be a series of photos that characterizes you, as Eva Chen does in the car with her shoes and snack, or focus on fashion only in black and white, or show only evening looks, or even better a particular shot of the outfit.
I want to give you the example of Violette, which I personally adore and take as an inspiring woman, not only for the fantastic makeup looks that she realizes but also because she is Estee Lauder’s Global Beauty Director. The market of beauty youtubers is certainly as saturated as that of blogs, but she has that particular style of video, which is not the usual front camera and the walls of the room behind, Â which makes it unique and interesting to follow.
She does beauty tutorials like thousands of other girls, but her videos are so unique and original that people start following her despite hundreds of other YouTubers.
Try to find a particular angle that distinguishes you from all the others and be consistent for at least a year in making content while maintaining that style.
The best thing that can happen is to be recognized for a photo, even when there’s no name on it, that’s what you should think about when I talk about adopting your unique style.
How do you find your unique style?
Make an analysis of the most successful profiles, take into consideration what characterizes them and in particular think about why you follow every influencer. Keep in mind what you think are really distinctive traits and then start thinking about how you could do it in a personal way.
Also do an analysis of the accounts that are more original, such as the examples of Violette and Eva Chen that I mentioned above, and think of something original too.
Success does not happen overnight, so spend some time thinking about ideas to start posting unique photos, find your strength, your characteristic and focus on that.
