After TeenVogue and Self, another Condè Nast print publication is coming to an end. Last year, Condé Nast reduced Glamour’s frequency to 11 issues a year, from 12. And in January, Samantha Barry became the magazine’s new top editor. According to The New York Times, Condè Nast is now officially closing the print publication of Glamour.
The magazine might still publish occasional print issues centered on its annual Women of the Year award or topics like power and money. Online access to Glamour will remain free for now; it has not been determined how the special print issues will be made available.
“Pamela Drucker Mann, Condé Nast’s chief marketing officer, said Glamour’s disappearance from newsstands should not be viewed as a failure.
“This isn’t like another magazine that is not going to make it,” Ms. Drucker Mann said. “This is about the evolution of a brand and what it means not just to redefine itself and grow, but also to liberate itself and have this ability to not only continue on, but to be more successful than it ever was.”
Glamour’s final regularly published print issue, the January issue, is scheduled to reach newsstands Nov. 27.
“This is my plan, because it makes sense, it’s where the audiences are, and it’s where our growth is. That monthly schedule, for a Glamour audience, doesn’t make sense anymore.” said Ms. Barry.
For sure with the first announcement of the end of some of the most important print publications, we understood something was changing.
The digital change has brought so many news. From new careers, to new ways to network, to building brands and being more connected with customers. The digital industry has impacted the fashion industry more than any other.
With the end of Glamour’s print publication, no one talked about the jobs and if people are going to get fired or moved to another role. But there is a thing we know and we must consider especially if we are going to start a career in fashion editorial: magazines are not secure anymore. We can’t be sure Vogue will stay forever in the newsstands, that’s why it would be much better to focus on digital editorial careers. Look for fashion jobs and internships related to the digital editorial side of the brand. More than ever today, having a blog, writing for an online magazine is important in order to get your feet into the fashion editorial industry. Improve your digital skills, whatever role you’re today and if you can, do some digital experiences. Isn’t is enough to have an Instagram profile to become a digital expert or getting a job in digital.
I’m writing a guide about Fashion and Digital, how to build your personal brand online and how to use each platform for your career: subscribe to be the first to know when it’s ready.
